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Hi, I’m Laura Peterson—a creative and versatile social media content creator with strong experience in team management, operations oversight, and customer engagement. I excel at photography, video editing, and storytelling, with a proven ability to identify trends, leverage hashtags, and craft high-impact content that grows a brand's presence. My background includes leading staff, coordinating events, and day-to-day operations in fast-paced environments. I have experience in brand collaborations, community building, and producing compelling visuals—from real estate photography to wellness and lifestyle content. With a foundation in English Literature and a deep passion for the wellness, outdoor, and athletic communities, I bring creativity, leadership, and strategic thinking to marketing and management roles.…Hi, I’m Laura Peterson—a creative and versatile social media content creator with strong experience in team management, operations oversight, and customer engagement. I excel at photography, video editing, and storytelling, with a proven ability to identify trends, leverage hashtags, and craft high-impact content that grows a brand's presence. My background includes leading staff, coordinating events, and day-to-day operations in fast-paced environments. I have experience in brand collaborations, community building, and producing compelling visuals—from real estate photography to wellness and lifestyle content. With a foundation in English Literature and a deep passion for the wellness, outdoor, and athletic communities, I bring creativity, leadership, and strategic thinking to marketing and management roles.

Laura Peterson

Social Media Manager, Content Creator, Photographer, +2

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Hi, I’m Laura Peterson—a creative and versatile social media content creator with strong experience in team management, operations oversight, and customer engagement. I excel at photography, video editing, and storytelling, with a proven ability to identify trends, leverage hashtags, and craft high-impact content that grows a brand's presence. My background includes leading staff, coordinating events, and day-to-day operations in fast-paced environments. I have experience in brand collaborations, community building, and producing compelling visuals—from real estate photography to wellness and lifestyle content. With a foundation in English Literature and a deep passion for the wellness, outdoor, and athletic communities, I bring creativity, leadership, and strategic thinking to marketing and management roles.…Hi, I’m Laura Peterson—a creative and versatile social media content creator with strong experience in team management, operations oversight, and customer engagement. I excel at photography, video editing, and storytelling, with a proven ability to identify trends, leverage hashtags, and craft high-impact content that grows a brand's presence. My background includes leading staff, coordinating events, and day-to-day operations in fast-paced environments. I have experience in brand collaborations, community building, and producing compelling visuals—from real estate photography to wellness and lifestyle content. With a foundation in English Literature and a deep passion for the wellness, outdoor, and athletic communities, I bring creativity, leadership, and strategic thinking to marketing and management roles.

Available to hire

Hi, I’m Laura Peterson—a creative and versatile social media content creator with strong experience in team management, operations oversight, and customer engagement. I excel at photography, video editing, and storytelling, with a proven ability to identify trends, leverage hashtags, and craft high-impact content that grows a brand’s presence.

My background includes leading staff, coordinating events, and day-to-day operations in fast-paced environments. I have experience in brand collaborations, community building, and producing compelling visuals—from real estate photography to wellness and lifestyle content. With a foundation in English Literature and a deep passion for the wellness, outdoor, and athletic communities, I bring creativity, leadership, and strategic thinking to marketing and management roles.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Social Media Manager at Counseling Services

March 1, 2026 - Present

Identify trending therapy and mental health based content. Film content on site. Edit reels in advance to ensure they are ready to post in line with posting schedule. Manage posting calendar.

Social Media Manager at Wasatch Trail Run Series, SLC

April 1, 2025 - Present

Post engaging content to build excitement and communicate key race information. Produce race recap reels and course preview videos. Create community-focused storytelling that strengthens brand connection and participant engagement. Collaborate closely with ambassadors, athlete team and sponsors to support brand partnerships and visibility.

Events Manager at SLRC, SLC

February 1, 2024 - December 1, 2024

Planned, organized, and executed on-site running events, ensuring smooth logistics and participant flow. Captured event photos and videos for social media coverage and post-event marketing. Met with brand partners and maintained relationships with companies such as Nike, New Balance, and Asics. Supported event setup, tear-down, and volunteer coordination to deliver high-quality race experiences.

Freelance UGC Specialist at Laura Peterson Creative, SLC

January 1, 2024 - Present

Negotiate brand deals; Create and edit short form video and static images for brands to use for their organic social media posting and paid advertising. Storyboarding, capturing and editing content that aligns with brand voice.

General Manager at Airborne

January 1, 2020 - February 1, 2022

Oversaw daily operations for a high-volume trampoline and adventure park, ensuring smooth guest flow, clean facilities, and exceptional customer service. Managed, trained, and scheduled a team of 20–40+ staff, including front desk, court monitors, party hosts, and shift leads. Ensured safety protocols, incident reporting, and industry standards to minimize risk. Led hiring, onboarding, and performance reviews to build a reliable, high-performing team. Managed budgets, payroll, inventory, and vendor relationships to optimize operational efficiency and control costs. Coordinated and executed birthday parties, group events, and special promotions. Handled customer concerns and escalations with professionalism, maintaining high satisfaction scores and encouraging repeat visits.