Hi, I’m Aditi Rawal, a results-driven SEO specialist with 7+ years of hands-on experience helping B2B, enterprise, SaaS, and e-commerce brands grow their organic visibility across US, UK, and Nordic markets. I focus on GEO and AEO strategies, AI-driven search visibility, and end-to-end SEO programs, collaborating with GTM, content, analytics, and technical teams to deliver measurable ROI. I thrive in fast-evolving, multi-stakeholder environments and bring a high-ownership mindset to every project. I love turning data into actionable insights, optimizing conversions, and shaping AI-friendly schema and content strategies to improve AI model citations and featured snippets.

Aditi Rawal

Hi, I’m Aditi Rawal, a results-driven SEO specialist with 7+ years of hands-on experience helping B2B, enterprise, SaaS, and e-commerce brands grow their organic visibility across US, UK, and Nordic markets. I focus on GEO and AEO strategies, AI-driven search visibility, and end-to-end SEO programs, collaborating with GTM, content, analytics, and technical teams to deliver measurable ROI. I thrive in fast-evolving, multi-stakeholder environments and bring a high-ownership mindset to every project. I love turning data into actionable insights, optimizing conversions, and shaping AI-friendly schema and content strategies to improve AI model citations and featured snippets.

Available to hire

Hi, I’m Aditi Rawal, a results-driven SEO specialist with 7+ years of hands-on experience helping B2B, enterprise, SaaS, and e-commerce brands grow their organic visibility across US, UK, and Nordic markets. I focus on GEO and AEO strategies, AI-driven search visibility, and end-to-end SEO programs, collaborating with GTM, content, analytics, and technical teams to deliver measurable ROI.

I thrive in fast-evolving, multi-stakeholder environments and bring a high-ownership mindset to every project. I love turning data into actionable insights, optimizing conversions, and shaping AI-friendly schema and content strategies to improve AI model citations and featured snippets.

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Experience Level

Expert
Expert
Expert
Expert
Expert

Language

English
Fluent

Work Experience

Sr. SEO Analyst at GO MO GROUP
February 1, 2025 - Present
Own end-to-end SEO strategy for B2B SaaS and Enterprise clients across US, UK, and Sweden, contributing to sustained organic growth and ROI. Led CRO optimisations, conversion pathway improvements, and weekly/monthly reporting; designed GEO/AEO frameworks to boost AI-generated answer visibility and LLM citations.
Sr. SEO Executive at Supersourcing
May 1, 2024 - February 28, 2025
Developed and executed B2B SEO strategies to generate SQL leads, aligned with ICPs and GTM priorities; maintained website health, implemented structured data, and delivered regular performance reports.
E-commerce SEO | Amazon SEO | Brand Owner at Elesta Jewels
July 1, 2023 - April 1, 2024
Drove sales growth for an online jewelry brand through Amazon SEO, e-commerce optimization, and influencer outreach; curated SEO-focused content and built brand presence across website, Swiggy Minis, and Amazon.
Sr. SEO Executive at Amura Marketing Technologies
December 1, 2021 - April 30, 2023
Built full-funnel SEO strategies across B2B, SaaS, and E-commerce; achieved 20–50% keyword ranking growth and 20–200% organic traffic growth; resolved 85% of technical SEO errors and improved site health.
Sr. Digital Marketing Strategist at Onters – Full-Service Digital Agency
August 1, 2019 - September 30, 2021
Drove organic growth for US-based clients via keyword strategy, on-page optimization, technical SEO, and content improvements; managed KPI tracking, client communications, and led a team of 3.
Digital Marketing Intern at Raletta Technologies Pvt Ltd
May 1, 2019 - June 30, 2019
Executed on-page and off-page SEO, content creation (including video and voice-over), and managed a team of 10 interns.

Education

Bachelor of Engineering – Computer Science at Rajiv Gandhi Proudyogiki Vishwavidyalaya, Indore, MP
January 11, 2030 - July 6, 2026

Qualifications

Google Analytics (GA4) Certification
January 11, 2030 - July 6, 2026

Industry Experience

Software & Internet, Professional Services, Retail