I am a social media and digital content professional with 7+ years of experience creating engaging content across sports, events, and community organizations. I specialize in social media publishing, audience engagement, content planning, and digital storytelling across Instagram, Facebook, LinkedIn, and X. I've built communities as a co-founder and co-administrator for AFC Toronto and the Northern Super League, produced top-performing TPASC content, and published 600+ articles on Canadian and international soccer. I thrive on authentic storytelling that connects brands with audiences and on turning insights into platform-specific content.

Raheem Bashir

I am a social media and digital content professional with 7+ years of experience creating engaging content across sports, events, and community organizations. I specialize in social media publishing, audience engagement, content planning, and digital storytelling across Instagram, Facebook, LinkedIn, and X. I've built communities as a co-founder and co-administrator for AFC Toronto and the Northern Super League, produced top-performing TPASC content, and published 600+ articles on Canadian and international soccer. I thrive on authentic storytelling that connects brands with audiences and on turning insights into platform-specific content.

Available to hire

I am a social media and digital content professional with 7+ years of experience creating engaging content across sports, events, and community organizations. I specialize in social media publishing, audience engagement, content planning, and digital storytelling across Instagram, Facebook, LinkedIn, and X.

I’ve built communities as a co-founder and co-administrator for AFC Toronto and the Northern Super League, produced top-performing TPASC content, and published 600+ articles on Canadian and international soccer. I thrive on authentic storytelling that connects brands with audiences and on turning insights into platform-specific content.

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Language

English
Fluent

Work Experience

Business Consultant at Toronto Pan Am Sports Centre (TPASC)
May 1, 2025 - January 31, 2026
Managed and published social media content highlighting athletes, events, and community initiatives; created engaging content tied to major sporting campaigns; collaborated with internal stakeholders for content planning and reporting.
Owner & Content Creator at RB Sports
June 1, 2024 - Present
Founded and manage a multi-platform sports media brand; creates social-first content, interviews, and feature stories across multiple sports; leverages audience insights and platform best practices to drive engagement.
Copywriter & Managing Editor at Last Word on Football
August 1, 2019 - April 30, 2024
Led content production around live sporting events and trending topics; managed contributors and editorial workflows; published 600+ articles covering Canadian and international soccer.
Social Media Coordinator at YouthLink Youth Services
July 1, 2019 - August 31, 2019
Supported social media content creation and community engagement initiatives; hosted Facebook Live coverage for community events.

Education

Post-Graduate Certificate in Digital Media Marketing at George Brown College
January 11, 2030 - July 6, 2026
Post-Graduate Certificate in Sport and Event Marketing at George Brown College
January 11, 2030 - July 6, 2026
Bachelor of Arts, History & Political Science at University of Toronto
January 11, 2030 - July 6, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization