Digital Marketing Specialist – SEO & Automation at WebFX

Drove a 42% increase in qualified organic leads for 5 client accounts by executing full-funnel SEO strategies including technical audits, content gap analysis, and backlink acquisition. Built automated multi-channel outreach workflows using Power Automate and Infusionsoft, reducing manual execution time by 60% and increasing email open rates by 28%. Boosted client event registrations from 62 to 463 in a single week via audience-segmented campaigns across LinkedIn, email, and campus channels. Designed multi-page Looker Studio dashboards integrating GA4 and Search Console, delivering weekly executive-level insights on traffic, conversions, and ROI. Improved average session duration by 18% and reduced bounce rate by 12% through WordPress and Canva landing page optimizations. Collaborated in Agile sprint cycles to implement Core Web Vitals improvements, structured data, and crawl budget optimization.

Senior SEO Analyst – Growth & Performance at Ola

Owned end-to-end SEO strategy for 3 verticals (Ola Cabs, Ola Electric, Ola Foods), growing combined organic sessions by 35% YoY and reducing paid acquisition dependency. Conducted technical site audits resolving index bloat, 404 errors, duplicate content, and crawlability issues; improved Google-indexed pages by 22% within two quarters. Implemented JSON-LD Schema markup across 500+ pages (FAQPage, BreadcrumbList, LocalBusiness), achieving rich snippets for 40% of target keywords. Built competitive intelligence framework tracking 15+ rivals’ backlink profiles and search intent shifts using Ahrefs and SEMrush. Led a team of 4 SEO executives – weekly reviews, GA4 migration training, and OKR alignment with broader growth team. Resolved Core Web Vitals failures (LCP, CLS, FID) on mobile, achieving a 30-point PageSpeed improvement and measurable ranking gains. Produced monthly C-suite SEO reports in Looker Studio covering keyword trends, traffic attribution, and organic revenue impact.