Paid Media Specialist (Freelance) at Crossbow Group LLC

Managed and optimized paid advertising campaigns across multiple platforms to drive ROI growth; collaborated with agencies to plan, execute, and analyze campaigns with audience targeting and budget allocation; tracked and reported performance via HubSpot with strategic recommendations; increased ROI by 90% for three clients through audience optimization and precise budget management.

Social Media Director (Freelance) at Sasco Media

Developed and executed social media strategies for law firms in the mass tort sector; managed all platforms (Facebook, LinkedIn, Instagram, Twitter, YouTube) to maintain a consistent brand voice; oversaw content creation and publishing with high-quality visuals and messaging across channels; leveraged performance data to identify opportunities and guide content direction.

Sales and Marketing Coordinator at Pure Barre / Row House

Supported sales and membership growth through community outreach, brand partnerships, and lead generation; coordinated marketing events to increase local awareness and engagement; built and maintained client relationships to support member retention and satisfaction.

Marketing Consultant (Freelance) at StrategyMD

Led social media strategy development and execution, resulting in significant growth in brand awareness; managed platforms and content using Sprout Social to streamline posting, analytics, and reporting; collaborated with marketing and content teams to align campaigns with business objectives and brand goals.

Social Media Community Manager at AdHere LLC

Increased engagement by 40% and follower growth by 25% through creative, data-driven social content; managed B2B/B2C community engagement and content calendars using AgoraPulse; built influencer partnerships and coordinated outreach campaigns to expand brand reach; developed and executed automated email marketing campaigns, improving open rates through A/B testing.

Social Media Manager at 360 Media Direct (formerly Covalent Media Group)

Increased profit margins by 10% through optimized advertising strategies focused on higher conversions; improved lead quality, reducing customer service burden and increasing client satisfaction; scaled advertising efforts to drive a 45% annual revenue increase; managed digital ad campaigns, content calendars, and cross-platform engagement using Sprout Social and analytics tools.