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I'm Samantha Literas, a Barcelona-based Brand Strategist and Creative Director with 15+ years guiding fashion, lifestyle, and tech brands from concept to launch. I build strong brand identities and end-to-end campaigns across online and offline channels, aligning creative vision with business goals. I thrive in cross-functional teams, mentoring designers and photographers, and delivering visually consistent experiences—from packaging and product launches to editorial and social campaigns. I'm passionate about blending storytelling with strategic thinking to help brands stand out in crowded markets.…I'm Samantha Literas, a Barcelona-based Brand Strategist and Creative Director with 15+ years guiding fashion, lifestyle, and tech brands from concept to launch. I build strong brand identities and end-to-end campaigns across online and offline channels, aligning creative vision with business goals. I thrive in cross-functional teams, mentoring designers and photographers, and delivering visually consistent experiences—from packaging and product launches to editorial and social campaigns. I'm passionate about blending storytelling with strategic thinking to help brands stand out in crowded markets.

Samantha Literas

Creative Director, Brand Strategist, Art Director

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I'm Samantha Literas, a Barcelona-based Brand Strategist and Creative Director with 15+ years guiding fashion, lifestyle, and tech brands from concept to launch. I build strong brand identities and end-to-end campaigns across online and offline channels, aligning creative vision with business goals. I thrive in cross-functional teams, mentoring designers and photographers, and delivering visually consistent experiences—from packaging and product launches to editorial and social campaigns. I'm passionate about blending storytelling with strategic thinking to help brands stand out in crowded markets.…I'm Samantha Literas, a Barcelona-based Brand Strategist and Creative Director with 15+ years guiding fashion, lifestyle, and tech brands from concept to launch. I build strong brand identities and end-to-end campaigns across online and offline channels, aligning creative vision with business goals. I thrive in cross-functional teams, mentoring designers and photographers, and delivering visually consistent experiences—from packaging and product launches to editorial and social campaigns. I'm passionate about blending storytelling with strategic thinking to help brands stand out in crowded markets.

Available to hire

I’m Samantha Literas, a Barcelona-based Brand Strategist and Creative Director with 15+ years guiding fashion, lifestyle, and tech brands from concept to launch. I build strong brand identities and end-to-end campaigns across online and offline channels, aligning creative vision with business goals.

I thrive in cross-functional teams, mentoring designers and photographers, and delivering visually consistent experiences—from packaging and product launches to editorial and social campaigns. I’m passionate about blending storytelling with strategic thinking to help brands stand out in crowded markets.

Skills

Branding

Brand Identity

Photo

Experience Level

Branding

Expert

Brand Identity

Expert

Photo

Expert

Language

Spanish; Castilian

Fluent

Catalan; Valencian

Advanced

English

Advanced

Work Experience

Marketing Director / Creative Director at Lingerie Brand (Vera) – Current

January 1, 2025 - Present

Overseeing ongoing brand strategy, creative direction, and multi-channel campaigns.

Marketing Director / Founder & Creative Director at Lingerie Brand (Vera)

January 1, 2022 - December 31, 2024

Led end-to-end branding and marketing, built visual identity, 360° campaigns across online/offline channels, managed production and budgets; led a cross-functional team of 10.