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Creative Director and Fashion Designer with extensive experience building brands from concept to execution I am very passionate about creating emotionally driven visual identities that combine storytelling, art direction, fashion and photography into cohesive brand experiences. As the founder and Creative Director of ZPuffers, I have led every aspect of the creative process—from developing fahsion concepts and directing photoshoots to creating visual campaigns, social media content, and brand identity. My work is guided by atmosphere, emotion, and cinematic aesthetics, translating abstract ideas into compelling visual narratives. I love to collaborate with artists and creative teams to build authentic visual worlds that resonate emotionally and leave a lasting impression.…Creative Director and Fashion Designer with extensive experience building brands from concept to execution I am very passionate about creating emotionally driven visual identities that combine storytelling, art direction, fashion and photography into cohesive brand experiences. As the founder and Creative Director of ZPuffers, I have led every aspect of the creative process—from developing fahsion concepts and directing photoshoots to creating visual campaigns, social media content, and brand identity. My work is guided by atmosphere, emotion, and cinematic aesthetics, translating abstract ideas into compelling visual narratives. I love to collaborate with artists and creative teams to build authentic visual worlds that resonate emotionally and leave a lasting impression.

Zoe Theodorescu

Creative Director, Brand Designer, Designer, +2

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Creative Director and Fashion Designer with extensive experience building brands from concept to execution I am very passionate about creating emotionally driven visual identities that combine storytelling, art direction, fashion and photography into cohesive brand experiences. As the founder and Creative Director of ZPuffers, I have led every aspect of the creative process—from developing fahsion concepts and directing photoshoots to creating visual campaigns, social media content, and brand identity. My work is guided by atmosphere, emotion, and cinematic aesthetics, translating abstract ideas into compelling visual narratives. I love to collaborate with artists and creative teams to build authentic visual worlds that resonate emotionally and leave a lasting impression.…Creative Director and Fashion Designer with extensive experience building brands from concept to execution I am very passionate about creating emotionally driven visual identities that combine storytelling, art direction, fashion and photography into cohesive brand experiences. As the founder and Creative Director of ZPuffers, I have led every aspect of the creative process—from developing fahsion concepts and directing photoshoots to creating visual campaigns, social media content, and brand identity. My work is guided by atmosphere, emotion, and cinematic aesthetics, translating abstract ideas into compelling visual narratives. I love to collaborate with artists and creative teams to build authentic visual worlds that resonate emotionally and leave a lasting impression.

Available to hire

Creative Director and Fashion Designer with extensive experience building brands from concept to execution I am very passionate about creating emotionally driven visual identities that combine storytelling, art direction, fashion and photography into cohesive brand experiences.

As the founder and Creative Director of ZPuffers, I have led every aspect of the creative process—from developing fahsion concepts and directing photoshoots to creating visual campaigns, social media content, and brand identity. My work is guided by atmosphere, emotion, and cinematic aesthetics, translating abstract ideas into compelling visual narratives.

I love to collaborate with artists and creative teams to build authentic visual worlds that resonate emotionally and leave a lasting impression.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

Romanian, Moldavian, Moldovan

Fluent

French

Beginner

Italian

Beginner

Work Experience

Personal Stylist at Self-employed / Freelance - Personal Stylist

January 1, 2024 - Present

Curated bespoke looks for a range of events, meticulously tailored to each client's silhouette. Conducted in-depth personal analyses based on skin tone, hair color, and eye color to inform styling. Provided guided shopping experiences and personalized fitting sessions to ensure client satisfaction.

Brand Designer at BRAND Bucharest

June 1, 2022 - January 1, 2026

Originated concepts and collections for the brand. Selected fabrics and materials to align with brand aesthetic and seasonal themes. Designed products and developed comprehensive technical sheets for production. Tested and prototyped accessories using diverse techniques. Developed photo shoot concepts and curated visuals to enhance brand identity.

Fashion Design Mentor & Creative Director at Pro Academy Bucharest

June 1, 2022 - Present

Developed curriculum and guided participants in collection concept development. Assisted in the selection of fabrics and materials for workshop projects. Guided participants in garment design and the creation of technical sheets. Instructed on drafting multi-size patterns suitable for workshop participants. Provided hands-on instruction in cutting and sewing techniques for children. Created engaging educational experiences focused on fashion design and garment construction for ages 4–11.

Image Consultant (Internship) at Tatienne Fashion House

May 1, 2021 - August 31, 2021

Provided personalized styling and wardrobe consulting services for female clients. Conducted garment fittings throughout the design and creation process. Contributed to final design refinements and detailed development on selected pieces.

Creative Director, Manager at Z Puffers

June 1, 2019 - Present

Conceptualized and developed outerwear collections and accessories for Fall/Winter seasons. Selected fabrics and materials, ensuring quality and aesthetic alignment. Designed garments and produced detailed technical sheets for manufacturing. Drafted multi-size patterns for various model specifications. Orchestrated the creative process from initial concept and sketching to final garment execution. Supervised production collaboration with the tailoring atelier. Managed packaging and order fulfilment logistics.

Production Manager at Rebejar t Bucharest

May 1, 2019 - August 31, 2019

Managed the prototyping and fitting stages of garment production. Planned and organized production orders efficiently. Created initial sketches, technical sheets, and comprehensive production documentation.