Digital marketing specialist with 9+ years of experience across digital marketing strategy, SEO, social media management, paid ads, and lead generation. Hands-on expertise in website ranking, affiliate marketing, and performance marketing using global tools and platforms. Experienced in developing integrated digital marketing campaigns across Meta, Google Ads, and YouTube, managing lead-generation funnels for international clients, optimizing SEO and website rankings with Ahrefs/SEMrush/Moz, and spearheading B2B & B2C projects with strong budget control and conversion-focused execution.

ARIF RAZA

Digital marketing specialist with 9+ years of experience across digital marketing strategy, SEO, social media management, paid ads, and lead generation. Hands-on expertise in website ranking, affiliate marketing, and performance marketing using global tools and platforms. Experienced in developing integrated digital marketing campaigns across Meta, Google Ads, and YouTube, managing lead-generation funnels for international clients, optimizing SEO and website rankings with Ahrefs/SEMrush/Moz, and spearheading B2B & B2C projects with strong budget control and conversion-focused execution.

Available to hire

Digital marketing specialist with 9+ years of experience across digital marketing strategy, SEO, social media management, paid ads, and lead generation. Hands-on expertise in website ranking, affiliate marketing, and performance marketing using global tools and platforms.

Experienced in developing integrated digital marketing campaigns across Meta, Google Ads, and YouTube, managing lead-generation funnels for international clients, optimizing SEO and website rankings with Ahrefs/SEMrush/Moz, and spearheading B2B & B2C projects with strong budget control and conversion-focused execution.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Fluent
Hindi
Fluent
Urdu
Advanced

Work Experience

Digital Marketing Manager at Opalesscent Solutions Inc. (USA)
June 1, 2021 - Present
Developed and executed integrated digital marketing campaigns across Meta, Google Ads, and YouTube. Managed international lead-generation funnels, improving conversions by 45%. Optimized SEO and website rankings using Ahrefs, SEMrush, and Moz, increasing organic reach by 120%. Managed paid advertising budgets, achieving 30% lower CPA, while leading social media and content marketing initiatives. Supported B2B and B2C projects and handled end-to-end campaign execution for diverse clients including SEO and PPC strategies.
Digital Marketing Manager at NetAgile Technologies Pvt. Ltd.
June 1, 2019 - May 31, 2021
Led performance and growth-focused digital marketing initiatives, including SEO/PPC planning, paid campaigns management, and lead-generation activities. Worked on B2B/B2C digital marketing deliverables and coordinated campaign execution using standard marketing and analytics tools.
Digital Marketing Manager at Czars India Pvt. Ltd.
January 1, 2018 - May 31, 2019
Managed digital marketing activities including campaign planning, execution, and lead-generation support. Coordinated SEO and paid marketing activities to drive measurable results for clients.
Digital Marketing Executive at DLS Group Pvt. Ltd.
January 1, 2016 - December 31, 2017
Worked on digital marketing operations including SEO support, content and promotional activities, and execution of marketing campaigns. Contributed to lead generation and digital performance tracking.
Cinematographer & Video Editor at Camera Person Color Bar Creation
January 1, 2013 - January 31, 2014
Supported short films and corporate content creation, including video editing and color-related post-production tasks.

Education

Mass Communication (Graduation) at Pratap University, Jaipur
January 1, 2013 - January 1, 2016
Higher Secondary at U.P. Board
January 1, 2010 - January 1, 2013
CBSE Board at Intermediate/High School
January 1, 2000 - January 1, 2003

Qualifications

Google Certified Digital Marketer
January 11, 2030 - July 7, 2026
Affiliate Marketing (1 Year) - Tanveer Nadla
January 11, 2030 - July 7, 2026
Digital Marketing (6 Months)
January 11, 2030 - July 7, 2026

Industry Experience

Software & Internet, Media & Entertainment, Professional Services, Education

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
See more