Passionate Product Designer with 4+ years of UX experience, working across AI-voicebots, SaaS, Fintech, Agritech, and B2B/B2C products. I simplify complex operational systems into scalable, intuitive experiences using systems thinking, research-driven design, and strong cross-functional collaboration. I’ve designed multilingual AI conversational flows, built data-heavy dashboards, and shipped onboarding improvements that increased task completion and retention through experimentation and iterative refinement—always centered on real user needs.

Ananya Varshney

Passionate Product Designer with 4+ years of UX experience, working across AI-voicebots, SaaS, Fintech, Agritech, and B2B/B2C products. I simplify complex operational systems into scalable, intuitive experiences using systems thinking, research-driven design, and strong cross-functional collaboration. I’ve designed multilingual AI conversational flows, built data-heavy dashboards, and shipped onboarding improvements that increased task completion and retention through experimentation and iterative refinement—always centered on real user needs.

Available to hire

Passionate Product Designer with 4+ years of UX experience, working across AI-voicebots, SaaS, Fintech, Agritech, and B2B/B2C products. I simplify complex operational systems into scalable, intuitive experiences using systems thinking, research-driven design, and strong cross-functional collaboration.

I’ve designed multilingual AI conversational flows, built data-heavy dashboards, and shipped onboarding improvements that increased task completion and retention through experimentation and iterative refinement—always centered on real user needs.

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Work Experience

Product Designer at Credgenics
January 1, 2025 - Present
Worked on an AI Voicebot using STT and TTS for multilingual conversations and seamless human-agent handoffs. Created interaction strategies and navigation/flow, produced wireframes and rapid prototypes, organized content, and advocated for end-user needs. Conceived, planned, and led the design of a high-end AI-powered debt collections platform used by 150+ lender clients. Also contributed to peer-to-peer lending workflow design by annotating wireframes and creating functional specification documents. Designed data-heavy dashboards for recovery, litigation, and communication, and collaborated with developers on QA to ensure sidebar revamps across modules.
Associate UX Designer at Instantpay
May 1, 2024 - August 31, 2025
Owned full visual design production for mobile and web applications. Shipped an onboarding feature that improved task completion time by 64.4% and increased next-day user retention by 45.08% during A/B testing; feature rolled out to all RMs. Evaluated existing branding and product webpages to create new style guides and proposed alternate dashboard designs (Payouts, Retailer Banking, Insurance). Created storyboards and personas to guide design decisions and improved execution speed by defining design best practices and integrating feedback mechanisms via a design system.
UI UX Designer at ProProfs
April 1, 2022 - May 31, 2024
Delivered end-to-end UX for two SaaS knowledge and learning products, including information architecture and personas from discovery to delivery. Drove a 20% increase in user adoption within 3 months. Coordinated with the UX Director, Program Manager, Researcher, and Development Managers to successfully complete designs. Collaborated across teams to align product decisions with business goals and conducted usability testing and iterative design sprints to continuously refine features and enhance user experience.
Product Designer at Saucebox | Sorted
January 1, 2021 - March 31, 2022
Conceptualized and explored Saucebox/SKU app. Delivered end-to-end UX for two early-stage web/app design tracks from discovery to handoff. Increased adoption to 25% using a modern UI language. Managed client relationships independently from brief and scoping through final delivery.

Education

Bachelors in Marketing at University of Delhi
January 1, 2017 - January 1, 2020
UI/UX Design Certification at Adobe XD
January 1, 2021 - January 1, 2021
Higher Secondary (Commerce) at Three Dots School
January 1, 2016 - January 1, 2017

Qualifications

UI/UX Design Certification
January 1, 2021 - July 7, 2026

Industry Experience

Financial Services, Software & Internet, Retail, Agriculture & Mining, Education, Professional Services

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