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Digital marketing and SEO strategist with 15+ years of experience optimizing bilingual web platforms and leading cross-functional initiatives. I drive growth by improving visibility, engagement, and conversion through technical SEO, content strategy, and AI-integrated solutions. I’ve led digital strategies for national English/French websites, strengthened search performance with schema markup, Core Web Vitals, and E-E-A-T enhancements, and developed accessible, search-optimized content and microsites supporting fundraising and education.…Digital marketing and SEO strategist with 15+ years of experience optimizing bilingual web platforms and leading cross-functional initiatives. I drive growth by improving visibility, engagement, and conversion through technical SEO, content strategy, and AI-integrated solutions. I’ve led digital strategies for national English/French websites, strengthened search performance with schema markup, Core Web Vitals, and E-E-A-T enhancements, and developed accessible, search-optimized content and microsites supporting fundraising and education.

Carine Arthaud-Berthet

Digital Marketer, SEO Expert, AI Strategy Consultant, +2

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Digital marketing and SEO strategist with 15+ years of experience optimizing bilingual web platforms and leading cross-functional initiatives. I drive growth by improving visibility, engagement, and conversion through technical SEO, content strategy, and AI-integrated solutions. I’ve led digital strategies for national English/French websites, strengthened search performance with schema markup, Core Web Vitals, and E-E-A-T enhancements, and developed accessible, search-optimized content and microsites supporting fundraising and education.…Digital marketing and SEO strategist with 15+ years of experience optimizing bilingual web platforms and leading cross-functional initiatives. I drive growth by improving visibility, engagement, and conversion through technical SEO, content strategy, and AI-integrated solutions. I’ve led digital strategies for national English/French websites, strengthened search performance with schema markup, Core Web Vitals, and E-E-A-T enhancements, and developed accessible, search-optimized content and microsites supporting fundraising and education.

Available to hire

Digital marketing and SEO strategist with 15+ years of experience optimizing bilingual web platforms and leading cross-functional initiatives. I drive growth by improving visibility, engagement, and conversion through technical SEO, content strategy, and AI-integrated solutions.

I’ve led digital strategies for national English/French websites, strengthened search performance with schema markup, Core Web Vitals, and E-E-A-T enhancements, and developed accessible, search-optimized content and microsites supporting fundraising and education.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Beginner

Technical Illustration

Beginner

Language

English

Fluent

French

Fluent

Work Experience

Manager, Digital Experience at Arthritis Society Canada

January 1, 2022 - January 1, 2025

Led digital content, SEO, and UX strategy across two large-scale websites. Implemented schema markup and AI tools to improve visibility and search performance. Collaborated with internal teams to optimize microsites and fundraising journeys, supporting improved user experience and engagement across English and French domains.

Senior Specialist, Online Marketing at Arthritis Society Canada

January 1, 2017 - January 1, 2022

Ran technical SEO audits and improved site health across English and French domains. Managed CMS governance, user roles, and training across departments. Supported a site rebuild in 2017 and led pre-planning for redevelopment in 2022, partnering with stakeholders to improve SEO foundations and operational workflows.

Specialist, Online Marketing at Arthritis Society Canada

January 1, 2014 - January 1, 2017

Oversaw updates for content and landing pages to ensure accessibility and consistency. Contributed to structured content improvements to support SEO goals. Managed internal intake workflows and coordinated e-newsletter publication, partnering with teams to deliver timely, on-brand digital assets.

National Online Marketing & Communications Coordinator at Arthritis Society Canada

January 1, 2009 - January 1, 2014

Developed and managed digital assets for national fundraising campaigns. Led content transitions across multiple CMS platforms and supported training. Oversaw French social media and community content, ensuring consistent execution of campaign communications across channels.

Internet Communications Assistant at Arthritis Society Canada

January 1, 2007 - January 1, 2009

Supported website content, proofreading, and technical troubleshooting. Liaised with developers to support site operations and CMS updates to maintain accuracy, performance, and continuity of online services.

Consultant/Owner at Project Sunrise

January 1, 2002 - January 1, 2004

Designed and built websites for small businesses, handling project execution and client support remotely. Delivered web solutions end-to-end, coordinating requirements, implementation, and ongoing support.

IT Project Management Intern at Renaissance Cruises

January 1, 2001 - January 1, 2001

Assisted with project coordination, documentation, and process rollout. Supported internal teams by helping organize work artifacts and contributing to operational improvements.

Coordinator at Liberty Voyages

January 1, 2001 - January 1, 2002

Planned and executed East Coast group travel logistics. Negotiated with vendors and supported large-scale event bookings, ensuring smooth operational delivery for travel arrangements.

Coordinator at Renaissance Cruises

January 1, 1999 - January 1, 2001

Provided front-line client service and supported cruise booking logistics. Coordinated booking-related tasks and ensured accurate handling of customer requests.

Education

Master Certificate, Internet Marketing at University of San Francisco

January 1, 2010 - January 1, 2011

Bachelor of Science, Hospitality Management at Florida International University (completed through international partnership with SKEMA Business School, France)

January 1, 1999 - January 1, 2001