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Technical SEO leader with 10+ years optimizing multi-site healthcare platforms through scalable SEO systems, automation, and analytics infrastructure. Known for rebuilding organic growth after Google Core Updates, implementing AI search optimization (AEO/GEO), and cutting operational costs while scaling measurement and automation from the ground up. Leads cross-functional execution aligning SEO, PPC, content, and development teams. Experienced in re-architecting search performance foundations (site structure, crawl/indexation, technical fixes), designing KPI-driven tracking systems, and delivering measurable organic traffic improvements across multiple brands.…Technical SEO leader with 10+ years optimizing multi-site healthcare platforms through scalable SEO systems, automation, and analytics infrastructure. Known for rebuilding organic growth after Google Core Updates, implementing AI search optimization (AEO/GEO), and cutting operational costs while scaling measurement and automation from the ground up. Leads cross-functional execution aligning SEO, PPC, content, and development teams. Experienced in re-architecting search performance foundations (site structure, crawl/indexation, technical fixes), designing KPI-driven tracking systems, and delivering measurable organic traffic improvements across multiple brands.

Georgii Liapko

SEO Expert, PPC Manager, Web Developer, +2

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Technical SEO leader with 10+ years optimizing multi-site healthcare platforms through scalable SEO systems, automation, and analytics infrastructure. Known for rebuilding organic growth after Google Core Updates, implementing AI search optimization (AEO/GEO), and cutting operational costs while scaling measurement and automation from the ground up. Leads cross-functional execution aligning SEO, PPC, content, and development teams. Experienced in re-architecting search performance foundations (site structure, crawl/indexation, technical fixes), designing KPI-driven tracking systems, and delivering measurable organic traffic improvements across multiple brands.…Technical SEO leader with 10+ years optimizing multi-site healthcare platforms through scalable SEO systems, automation, and analytics infrastructure. Known for rebuilding organic growth after Google Core Updates, implementing AI search optimization (AEO/GEO), and cutting operational costs while scaling measurement and automation from the ground up. Leads cross-functional execution aligning SEO, PPC, content, and development teams. Experienced in re-architecting search performance foundations (site structure, crawl/indexation, technical fixes), designing KPI-driven tracking systems, and delivering measurable organic traffic improvements across multiple brands.

Available to hire

Technical SEO leader with 10+ years optimizing multi-site healthcare platforms through scalable SEO systems, automation, and analytics infrastructure. Known for rebuilding organic growth after Google Core Updates, implementing AI search optimization (AEO/GEO), and cutting operational costs while scaling measurement and automation from the ground up.

Leads cross-functional execution aligning SEO, PPC, content, and development teams. Experienced in re-architecting search performance foundations (site structure, crawl/indexation, technical fixes), designing KPI-driven tracking systems, and delivering measurable organic traffic improvements across multiple brands.

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Intermediate

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Technical Illustration

Beginner

Work Experience

Director of SEO & Digital Operations at P7 Ventures

March 1, 2025 - Present

Led SEO strategy and web development across four healthcare brands, overseeing CMS architecture, site performance, and technical infrastructure. Owned analytics infrastructure and KPI-driven performance tracking, including SalesForce integrations. Aligned SEO, PPC, content, and development under a unified digital growth strategy. Rebuilt SEO strategy across brands to restore organic traffic and stabilize growth after major Google Core Updates. Reduced external contractor and maintenance costs by 40% by consolidating web infrastructure ownership. Implemented AI-driven automation and KPI tracking to eliminate manual reporting bottlenecks. Designed and launched a comprehensive SEO/content strategy for a new healthcare portal (PatientHelpNetwork.org).

SEO & Content Manager at Haven Health Management

November 1, 2023 - March 1, 2025

Directed SEO and content operations across Haven Health Management plus seven additional healthcare sites (8 total). Managed technical improvements, content restructuring, and automation initiatives across multiple properties. Coordinated freelancers, developers, and content contributors to improve execution speed and reduce operational bottlenecks. Increased organic traffic by up to 300% on key projects through technical enhancements, content restructuring, and link acquisition strategy. Restored positive organic traffic trends across multiple projects following Google Core Updates. Built scalable automation systems to reduce manual work across the marketing department.

Marketing Specialist at Miami Sound Rental

March 1, 2023 - October 1, 2023

Managed SEO, website optimization, and digital marketing initiatives for a live event production company. Led full-site restructuring and content optimization, tripling organic traffic.

Technical SEO Specialist at Delphi Behavioral Health Group

September 1, 2018 - March 1, 2023

Directed multi-site technical SEO initiatives across Delphi Health Group and eight additional websites (9 domains total), including site architecture, crawl optimization, canonicalization, and large-scale migration planning. Coordinated analytics setup, GTM tag management, and on-page optimization across the full brand portfolio. Collaborated with writers, developers, and designers to align SEO with UX and conversion goals. Unified 11 websites under a single CMS with zero organic traffic loss. Increased organic sessions by 500%+ over 4 years across a 9-domain portfolio and scaled performance via inbound calls to 3,000+ per month. Recovered and sustained organic visibility through multiple Google Core Updates.

Co-Owner | E-commerce Director (Part-time) at Home & Heating Industry (multi-brand)

July 1, 2012 - May 1, 2024

Independently ran a part-time e-commerce portfolio alongside full-time roles. Built and scaled an e-commerce operation from the ground up, achieving 5x revenue growth over 10 years. Led a team of 8 across design, development, sales, and content. Achieved and maintained #1 Google rankings across 90% of target commercial keywords in a competitive niche.