Multidisciplinary audio-visual artist with a strong background in graphic design, video editing, motion graphics, and visual storytelling. I develop unique visual identities, cinematic narratives, and marketing materials aligned with brand goals and audience engagement. I write, direct, and produce short films and documentary-style content, manage visual production from concept to post-production, and use AI-assisted workflows to accelerate content creation and strengthen digital presence across platforms.

Multidisciplinary audio-visual artist with a strong background in graphic design, video editing, motion graphics, and visual storytelling. I develop unique visual identities, cinematic narratives, and marketing materials aligned with brand goals and audience engagement. I write, direct, and produce short films and documentary-style content, manage visual production from concept to post-production, and use AI-assisted workflows to accelerate content creation and strengthen digital presence across platforms.

Available to hire

Multidisciplinary audio-visual artist with a strong background in graphic design, video editing, motion graphics, and visual storytelling. I develop unique visual identities, cinematic narratives, and marketing materials aligned with brand goals and audience engagement.

I write, direct, and produce short films and documentary-style content, manage visual production from concept to post-production, and use AI-assisted workflows to accelerate content creation and strengthen digital presence across platforms.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate

Work Experience

AI Marketing Specialist
January 1, 2024 - Present
Created AI-generated images, videos, and motion graphics to support marketing campaigns and brand communication. Developed visual content for social media, digital advertising, and promotional materials using AI-assisted creative workflows. Integrated AI tools into design and video production workflows to improve efficiency, accelerate content creation, and enhance creative output. Produced engaging marketing assets to strengthen brand visibility and digital presence.
Freelance Graphic Designer
January 1, 2021 - Present
Created and developed brand identities, logos, marketing materials, digital ads, presentations, and infographics. Designed social media and promotional content tailored to each brand voice. Delivered UI/UX design solutions to improve digital engagement and user satisfaction. Edited and produced video content to reinforce brand messaging across diverse platforms.
Video Editor & Audiovisual Artist & Filmmaker
January 1, 2014 - Present
Wrote, directed, and edited short films, documentaries, and marketing videos using visual storytelling and realistic observation techniques. Directed and edited films selected for international festivals, and wrote short film scripts including Dikra (Memory) (second prize in a script competition). Managed stages of visual production from concept to post-production, including cinematography, camera operation, and lighting to create strong imagery. Experienced in writing and directing news reports and producing creative video content to support brand vision and audience engagement.
Videographer & Assistant Cameraman at Xinhua News Agency (Morocco)
January 1, 2012 - December 31, 2019
Captured high-quality footage for Xinhua News Agency in Morocco, documenting events, festivals, and conferences. Contributed to documentary film production and supported the cinematography team during the production of the Morocco episode of CNN’s Parts Unknown. Assisted with camera setup, technical logistics, and on-location coordination to ensure efficient and high-quality shooting.

Education

Certificate in Delivеring Qualitу Work with Agilitу at IBM
January 1, 2025 - January 1, 2025
Certificate in Virtual Assistance at ALX
January 1, 2025 - January 1, 2025
Diploma in Graphic Design at Alison
January 1, 2024 - December 31, 2024
Diploma in Journalism at Alison
January 1, 2024 - December 31, 2024
Certificate in Business Communication at HP Foundation
January 1, 2024 - December 31, 2024
Associate Degree in Audio Visual Arts (specialization in Cinematography) at ISMC
January 1, 2018 - December 31, 2018
Associate Degree in Audio Visual Arts at Bigsoft Institute
January 1, 2013 - December 31, 2013
Baccalaureate in Life & Earth Sciences at Le Bastion
January 1, 2010 - December 31, 2010

Qualifications

Appreciation Certificate (Voluntary work with YTTO Foundation)
January 1, 2012 - January 1, 2022
Volunteer Recognition (Women’s Brotherhood Association)
January 1, 2021 - January 1, 2021
Training Participation (Photography & Video Basics Trainer, Educational Film Workshop – Ouarzazate)
January 1, 2018 - January 1, 2018
Second Prize, Short Fiction Script Competition (Dikra - Memory) – 15th Trans-Sahara International Film Festival of Zagora
January 1, 2018 - January 1, 2018
Audio-Visual Arts/Film-Related Achievements (Wrote short film scripts: Dikra (Memory), Shireen)
January 1, 2018 - December 31, 2025

Industry Experience

Media & Entertainment