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Performance Marketing Manager with 7+ years of experience across agency and in-house teams, running Google Ads campaigns for Fintech, e-commerce, real estate, and SaaS companies. I build strategy around real ROI rather than vanity metrics, and my background in linguistics helps me write messaging that connects with the people behind the click. I’m data-first, but I never lose sight of the person behind the click. Based in Göttingen and currently building my German toward C1, I’m looking to bring my experience to a German marketing team.…Performance Marketing Manager with 7+ years of experience across agency and in-house teams, running Google Ads campaigns for Fintech, e-commerce, real estate, and SaaS companies. I build strategy around real ROI rather than vanity metrics, and my background in linguistics helps me write messaging that connects with the people behind the click. I’m data-first, but I never lose sight of the person behind the click. Based in Göttingen and currently building my German toward C1, I’m looking to bring my experience to a German marketing team.

Parvin Bayat

Performance Marketer, PPC Manager, Digital Marketer, +1

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Performance Marketing Manager with 7+ years of experience across agency and in-house teams, running Google Ads campaigns for Fintech, e-commerce, real estate, and SaaS companies. I build strategy around real ROI rather than vanity metrics, and my background in linguistics helps me write messaging that connects with the people behind the click. I’m data-first, but I never lose sight of the person behind the click. Based in Göttingen and currently building my German toward C1, I’m looking to bring my experience to a German marketing team.…Performance Marketing Manager with 7+ years of experience across agency and in-house teams, running Google Ads campaigns for Fintech, e-commerce, real estate, and SaaS companies. I build strategy around real ROI rather than vanity metrics, and my background in linguistics helps me write messaging that connects with the people behind the click. I’m data-first, but I never lose sight of the person behind the click. Based in Göttingen and currently building my German toward C1, I’m looking to bring my experience to a German marketing team.

Available to hire

Performance Marketing Manager with 7+ years of experience across agency and in-house teams, running Google Ads campaigns for Fintech, e-commerce, real estate, and SaaS companies. I build strategy around real ROI rather than vanity metrics, and my background in linguistics helps me write messaging that connects with the people behind the click.

I’m data-first, but I never lose sight of the person behind the click. Based in Göttingen and currently building my German toward C1, I’m looking to bring my experience to a German marketing team.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Persian

Fluent

English

Advanced

German

Intermediate

Work Experience

Google Ads Manager at Loyal Techno Group

January 1, 2024 - Present

Took over underperforming Google Ads campaigns in real estate, online ticketing, and e-commerce, rebuilding strategy around lead quality instead of raw volume. Built and continually refined Search and Performance Max campaigns, tailoring audience strategy to each business model and season. Partnered with Content and Design teams to align creative with performance goals and remove assets that looked good but didn’t convert. Laid groundwork for SEO alongside paid media by building organic visibility that grows in parallel with paid performance.

Performance Marketing Manager (Google Ads Lead) at Paliz Holding

January 1, 2022 - January 1, 2024

Built Google Ads account structures from scratch across Search, Display, Discovery, Video, App, and Performance Max for three fintech products (Iranicard, Shepa, Pateh) with different audiences and conversion goals. Ran structured audits and A/B tests for Shepa and Pateh, improving conversion rates within the first quarter. Designed and launched responsive landing pages for Iranicard focused on UX and conversion, increasing signup rates. Planned and ran cross-channel campaigns across Google, Meta, Twitter, and YouTube to build brand awareness with new audience segments. Built and maintained WebEngage marketing automation journeys across the customer lifecycle to improve retention. Launched YouTube, Twitter, and podcast display campaigns supporting steady app growth and improved day-30 retention. Led copywriting and creative direction across all three product lines to keep each brand voice distinct and consistent.

Google Ads Manager at Afrak Advertising Agency

January 1, 2019 - January 1, 2021

Managed and optimized a multi-client Google Ads and Meta Ads portfolio for SMEs across retail, services, and B2B. Built campaign strategies around clients’ actual goals (new customer acquisition, e-commerce revenue, or brand building) with regular performance reviews. Used bidding strategies, keyword segmentation, and negative keyword lists to improve efficiency and maximize value from each ad spend. Built and optimized App campaigns for multiple clients, consistently converting installs into signups at a strong rate. Maintained regular communication with business owners and marketing leads to connect campaign results to real business outcomes.

SEO Copywriter at Setareh Magazine

January 1, 2018 - January 1, 2019

Wrote SEO-optimized editorial content in WordPress that increased organic traffic and improved reader engagement.

Digital Marketing Manager at Smarty Software

January 1, 2017 - January 1, 2018

Planned and executed Google Ads and social media campaigns to grow brand awareness and drive qualified website traffic. Improved lead generation through targeted PPC, retargeting, and a tighter conversion funnel. Collaborated with the Sales team to refine ad messaging and lead-nurturing sequences, helping improve close rates.

Education

Master of Arts — Linguistics at Alzahra University

January 1, 2013 - January 1, 2016

Bachelor of Arts — English Language Translation at University of Isfahan

January 1, 2008 - January 1, 2012

DGfS Summer School 2024: Form-Meaning Mismatches in Spoken and Visual Communication (conference/summer school) at Georg-August-Universität Göttingen

August 1, 2024 - August 1, 2024