Parvin Bayat

Took over underperforming Google Ads campaigns in real estate, online ticketing, and e-commerce, rebuilding strategy around lead quality instead of raw volume. Built and continually refined Search and Performance Max campaigns, tailoring audience strategy to each business model and season. Partnered with Content and Design teams to align creative with performance goals and remove assets that looked good but didn’t convert. Laid groundwork for SEO alongside paid media by building organic visibility that grows in parallel with paid performance.

Built Google Ads account structures from scratch across Search, Display, Discovery, Video, App, and Performance Max for three fintech products (Iranicard, Shepa, Pateh) with different audiences and conversion goals. Ran structured audits and A/B tests for Shepa and Pateh, improving conversion rates within the first quarter. Designed and launched responsive landing pages for Iranicard focused on UX and conversion, increasing signup rates. Planned and ran cross-channel campaigns across Google, Meta, Twitter, and YouTube to build brand awareness with new audience segments. Built and maintained WebEngage marketing automation journeys across the customer lifecycle to improve retention. Launched YouTube, Twitter, and podcast display campaigns supporting steady app growth and improved day-30 retention. Led copywriting and creative direction across all three product lines to keep each brand voice distinct and consistent.

Managed and optimized a multi-client Google Ads and Meta Ads portfolio for SMEs across retail, services, and B2B. Built campaign strategies around clients’ actual goals (new customer acquisition, e-commerce revenue, or brand building) with regular performance reviews. Used bidding strategies, keyword segmentation, and negative keyword lists to improve efficiency and maximize value from each ad spend. Built and optimized App campaigns for multiple clients, consistently converting installs into signups at a strong rate. Maintained regular communication with business owners and marketing leads to connect campaign results to real business outcomes.