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Social Media Specialist with experience in content strategy, copywriting, customer engagement, and digital marketing. Worked with global brands including PopSockets, Samsung, and Amore Pacific, focusing on community management and data-driven approaches to drive organic growth and strengthen brand presence. Skilled in content writing/translation (EN- ID, ID-EN), SEO optimization, brand voice development, and evaluating content using AI and performance insights. Has led organic social media strategies for Instagram and TikTok, supported customer service for eCommerce operations, and contributed to SEO-optimized content and e-commerce listings.…Social Media Specialist with experience in content strategy, copywriting, customer engagement, and digital marketing. Worked with global brands including PopSockets, Samsung, and Amore Pacific, focusing on community management and data-driven approaches to drive organic growth and strengthen brand presence. Skilled in content writing/translation (EN- ID, ID-EN), SEO optimization, brand voice development, and evaluating content using AI and performance insights. Has led organic social media strategies for Instagram and TikTok, supported customer service for eCommerce operations, and contributed to SEO-optimized content and e-commerce listings.

Risti Ariyani

Content Producer, Copywriter, Social Media Manager, +2

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Social Media Specialist with experience in content strategy, copywriting, customer engagement, and digital marketing. Worked with global brands including PopSockets, Samsung, and Amore Pacific, focusing on community management and data-driven approaches to drive organic growth and strengthen brand presence. Skilled in content writing/translation (EN- ID, ID-EN), SEO optimization, brand voice development, and evaluating content using AI and performance insights. Has led organic social media strategies for Instagram and TikTok, supported customer service for eCommerce operations, and contributed to SEO-optimized content and e-commerce listings.…Social Media Specialist with experience in content strategy, copywriting, customer engagement, and digital marketing. Worked with global brands including PopSockets, Samsung, and Amore Pacific, focusing on community management and data-driven approaches to drive organic growth and strengthen brand presence. Skilled in content writing/translation (EN- ID, ID-EN), SEO optimization, brand voice development, and evaluating content using AI and performance insights. Has led organic social media strategies for Instagram and TikTok, supported customer service for eCommerce operations, and contributed to SEO-optimized content and e-commerce listings.

Available to hire

Social Media Specialist with experience in content strategy, copywriting, customer engagement, and digital marketing. Worked with global brands including PopSockets, Samsung, and Amore Pacific, focusing on community management and data-driven approaches to drive organic growth and strengthen brand presence.

Skilled in content writing/translation (EN- ID, ID-EN), SEO optimization, brand voice development, and evaluating content using AI and performance insights. Has led organic social media strategies for Instagram and TikTok, supported customer service for eCommerce operations, and contributed to SEO-optimized content and e-commerce listings.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Beginner

Language

Indonesian

Fluent

English

Advanced

Work Experience

Social Media Evaluator (AI Content Evaluator) at Telus International

January 1, 2020 - January 1, 2022

Evaluated and analyzed social media content based on predefined guidelines. Assessed relevance, quality, and accuracy of ads, posts, and trends on platforms such as Facebook and Instagram. Provided detailed feedback to improve AI algorithms and machine learning models. Identified trends, spam, misinformation, and inappropriate content while following specific rating scales and policies to ensure consistency.

Social Media Officer & Content Writer at Ourtrip1st.com

January 1, 2020 - January 1, 2024

Produced weekly blog articles and curated Instagram content aligned with the brand’s travel-focused identity. Managed post scheduling and grew community engagement through consistent, on-brand communication.

Social Media Specialist at Radio Kosmonita (Indonesia)

January 1, 2020 - January 1, 2024

Led organic social media strategy, content planning, and copywriting for Instagram and TikTok. Developed annual social media reports and a one-year content pillar strategy based on performance insights. Drove audience growth by increasing followers while maintaining strong engagement. Optimized content performance by monitoring analytics, audience behavior, and emerging social media trends.

Customer Service for eCommerce at Split Dragon (Remote)

January 1, 2016 - Present

Responded to customer inquiries via live chat on e-commerce platforms (Lazada and Shopee). Assisted with order processing, tracking, returns, and refunds. Troubleshot product and delivery issues, provided product/promotion/policy information, and handled complaints and escalations when needed. Maintained accurate customer records in CRM systems and collaborated with logistics, sales, and technical support teams for issue resolution.

Copywriter / Social Media Strategist at Freelance (multiple clients & agencies)

January 1, 2015 - December 31, 2016

Collaborated with brands to develop social media campaigns rooted in brand values and trending cultural moments. Crafted short, punchy microcopy designed to stop the scroll and drive engagement. Managed end-to-end social media strategy including content planning, scheduling, and community engagement.