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With over a decade of experience, I’ve built brands that don’t just look good — they make people feel something. From global campaigns to local start-ups with heart, I love diving into meaty branding projects while obsessing over the little things, like perfect typography and tiny layout tweaks.…

Rachel Louise Taylor

Graphic Designer, Creative Director, Brand Designer, +2

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With over a decade of experience, I’ve built brands that don’t just look good — they make people feel something. From global campaigns to local start-ups with heart, I love diving into meaty branding projects while obsessing over the little things, like perfect typography and tiny layout tweaks.…

Available to hire

With over a decade of experience, I’ve built brands that don’t just look good — they make people feel something. From global campaigns to local start-ups with heart, I love diving into meaty branding projects while obsessing over the little things, like perfect typography and tiny layout tweaks.

Skills

Branding

Brand Identity

Experience Level

Branding

Expert

Brand Identity

Expert

Work Experience

Founder, Creative Director, Designer, Client Services, Accountant + Tea Maker at Huemann

August 1, 2022 - Present

Freelance studio delivering creative strategy, brand direction, and full brand development across property and hospitality, including creating the brand for Green Room (Best Bar in Leeds 2023 & 2024) and work with Grantley Hall. Leads pitching and art direction, manages client services and accounting, and supports delivery across online and offline touchpoints. Collaborates with UK design agencies providing senior/lead creative and strategic support on branding and campaigns, including brand naming and development for businesses grounded in human connection.

Senior Designer at Northern Artillery

October 1, 2021 - July 1, 2022

Supported a fast-growing property and lifestyle branding studio by strengthening design delivery alongside 3D and digital capability. Contributed to pitch wins, directed visual concepts, and managed design delivery across multiple projects. Worked with interior designers and property teams to translate development vision into cohesive brand identities and creative concepts, ensuring consistency across online and offline touchpoints from brand to build.

Senior Designer at Cartwright & Butler

October 1, 2020 - October 1, 2021

Brought creative consistency, warmth, and commercial rigour to a heritage gifting brand across packaging, seasonal campaigns, and digital. Led creative direction for product and seasonal launches and managed an e-commerce refresh to improve visual consistency and user experience in collaboration with marketing, NPD, and e-commerce teams.

Designer at McCann Leeds

January 1, 2020 - October 1, 2020

Worked on integrated campaigns for Benenden Health, Zenith, Yorkshire Water, Slumberdown, and the University of Leeds. Conducted pitching, concepting, and multi-channel campaign delivery with strict deadlines, partnering with art directors and copywriters for client-facing presentations.

Mid Designer at Banana Kick

October 1, 2017 - January 1, 2020

Designed for experiential and campaign work, including live events and multi-disciplinary coordination. Delivered designs for clients such as Trinity Leeds, Leeds City Council, Asda, Genting Casinos, Nisa, Race for Life, Leeds Children’s Hospital, and Plusnet, balancing creativity with operational realities and on-the-day delivery needs.

Graphic Designer at Anderson Advertising (AAPM)

April 1, 2016 - October 1, 2017

Managed property and commercial campaigns from concept to delivery. Produced brand identities and brochures as well as interactive PDFs, internal/external hoardings, interior marketing suites, and event assets. Strengthened production accuracy and attention to detail to ensure artwork quality for studio output.

Creative Support (Junior Designer) at Rach Abstrakt Creative

January 1, 2016 - April 1, 2016

Supported websites, email campaigns, social content, and downloadable guides in a very small, fast-paced team environment. Managed multiple briefs and took ownership of fine design details while delivering quickly to meet demands.

Freelance Designer at Missouri Creative

December 1, 2015 - January 1, 2016

Produced in-store concepts and retail campaigns for Adidas, Footlocker, and Jameson. Delivered concepts rolled out across London Footlocker stores and strengthened the ability to deliver high-quality work under tight deadlines while adapting to large-brand environments.

Freelance Designer at Mynt Design

November 1, 2015 - December 1, 2015

Delivered campaigns for Adidas, Interflora, Chelsea Flower Show, Timberland, and Vibram. Worked within brand guidelines and produced polished creative at pace, forming the foundation of a fast, flexible, high-standard approach.