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I am an SEO specialist, eCommerce business owner, and Operations Manager with extensive experience in driving digital growth. Having managed brands like Impressive Store and Chrism Online, I specialize in SEO strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I enjoy solving complex technical challenges. For instance, I successfully managed the migration of our store from WordPress to Shopify, overseeing 17,000 URL redirects while maintaining search visibility. I also optimized our website’s mobile performance, improving our score from 20 to 57 through strategic image and font optimization. My approach is data-driven, focusing on sustainable growth, operational efficiency, and building client trust. If you are looking to elevate your digital presence with practical, results-oriented strategies, I am ready to help.…I am an SEO specialist, eCommerce business owner, and Operations Manager with extensive experience in driving digital growth. Having managed brands like Impressive Store and Chrism Online, I specialize in SEO strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I enjoy solving complex technical challenges. For instance, I successfully managed the migration of our store from WordPress to Shopify, overseeing 17,000 URL redirects while maintaining search visibility. I also optimized our website’s mobile performance, improving our score from 20 to 57 through strategic image and font optimization. My approach is data-driven, focusing on sustainable growth, operational efficiency, and building client trust. If you are looking to elevate your digital presence with practical, results-oriented strategies, I am ready to help.

Qazi M Hassam Uddin

SEO Expert, Conversion Rate Optimization Expert, Digital Marketer, +2

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I am an SEO specialist, eCommerce business owner, and Operations Manager with extensive experience in driving digital growth. Having managed brands like Impressive Store and Chrism Online, I specialize in SEO strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I enjoy solving complex technical challenges. For instance, I successfully managed the migration of our store from WordPress to Shopify, overseeing 17,000 URL redirects while maintaining search visibility. I also optimized our website’s mobile performance, improving our score from 20 to 57 through strategic image and font optimization. My approach is data-driven, focusing on sustainable growth, operational efficiency, and building client trust. If you are looking to elevate your digital presence with practical, results-oriented strategies, I am ready to help.…I am an SEO specialist, eCommerce business owner, and Operations Manager with extensive experience in driving digital growth. Having managed brands like Impressive Store and Chrism Online, I specialize in SEO strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO). I enjoy solving complex technical challenges. For instance, I successfully managed the migration of our store from WordPress to Shopify, overseeing 17,000 URL redirects while maintaining search visibility. I also optimized our website’s mobile performance, improving our score from 20 to 57 through strategic image and font optimization. My approach is data-driven, focusing on sustainable growth, operational efficiency, and building client trust. If you are looking to elevate your digital presence with practical, results-oriented strategies, I am ready to help.

Available to hire

I am an SEO specialist, eCommerce business owner, and Operations Manager with extensive experience in driving digital growth. Having managed brands like Impressive Store and Chrism Online, I specialize in SEO strategies, including Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO).

I enjoy solving complex technical challenges. For instance, I successfully managed the migration of our store from WordPress to Shopify, overseeing 17,000 URL redirects while maintaining search visibility. I also optimized our website’s mobile performance, improving our score from 20 to 57 through strategic image and font optimization. My approach is data-driven, focusing on sustainable growth, operational efficiency, and building client trust. If you are looking to elevate your digital presence with practical, results-oriented strategies, I am ready to help.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Group SEO & Operations Specialist at Impressive Store & Bin Bakar (Joint Venture)

May 1, 2025 - Present

Formulate and execute technical SEO, CRO, and on-page search strategies for the group’s flagship e-commerce platform to boost organic search presence. Monitor and audit technical performance metrics and systematically optimize Core Web Vitals (LCP, FID, CLS) to improve page speed and conversions. Use Google Search Console and Semrush to identify and fix indexing bugs, structural site anomalies, and analyze traffic performance. Also manage wholesale division accounting duties (ledger bookkeeping, transaction records, routine account maintenance).

Operations Manager at CHRISM (Boutique De Fragrance)

February 1, 2018 - February 1, 2025

Led end-to-end retail store operations including supply chain management and high-volume procurement logistics. Developed localized SEO and visual social media marketing plans to build multi-channel brand awareness and drive seasonal promotional campaigns. Performed market benchmarking and competitive pricing research to maximize gross profit margins while maintaining competitiveness. Supervised store staff, optimized visual merchandising layouts, chaired weekly operational alignment briefs, and handled client escalations.

CMS Officer at Fearless Private Limited

September 1, 2017 - January 1, 2018

Analyzed customer satisfaction trends and operational response datasets to streamline internal communication channels. Coordinated nationwide time-critical resource dispatches and synchronized logistics between HQ and remote sites. Compiled performance analysis reports for executive management to improve process efficiency and service delivery.

Assistant Operations Manager / Coordinator at CHRISM (Boutique De Fragrance)

February 1, 2013 - May 1, 2017

Managed daily floor activities, inventory management, stock replenishment workflows, and internal risk assessment processes. Supported rollout of marketing campaigns and digital product updates, ensuring accurate price tags and inventory alignment. Built customer relationship metrics and managed conflict resolution cycles to maintain brand standards.

Assistant Engineer at Touseef Brothers (Import & Export Organization)

March 1, 2010 - February 1, 2013

Managed installation, physical assembly, and routine maintenance of commercial audio-visual networks including sound mixing boards and digital projection arrays.

Associate AV Engineer at Medicare Tariq Road

February 1, 2008 - February 1, 2010

Provided AV technical architecture support for clinical presentations, medical lectures, large-scale auditoriums, and remote educational sites. Managed electronic logs, maintained equipment health metrics, and coordinated asset distribution pipelines across corporate facilities.