Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Paid search specialist with practical experience in Google Ads Search campaign planning, keyword and search-intent research, conversion-path analysis, and GA4/Looker Studio reporting. Google Ads Search certified and also holds digital marketing certifications through the American Marketing Association and Digital Marketing Institute. Brings analytical depth and customer-research rigor to improve acquisition efficiency—turning campaign and website data into actionable recommendations for keyword priorities, bidding/budget decisions, landing-page improvements, and testing strategy in e-commerce, B2B, or lead-generation environments.…Paid search specialist with practical experience in Google Ads Search campaign planning, keyword and search-intent research, conversion-path analysis, and GA4/Looker Studio reporting. Google Ads Search certified and also holds digital marketing certifications through the American Marketing Association and Digital Marketing Institute. Brings analytical depth and customer-research rigor to improve acquisition efficiency—turning campaign and website data into actionable recommendations for keyword priorities, bidding/budget decisions, landing-page improvements, and testing strategy in e-commerce, B2B, or lead-generation environments.

AZADEH GOUDARZI

PPC Manager, Digital Marketer, Marketing Analyst, +2





Paid search specialist with practical experience in Google Ads Search campaign planning, keyword and search-intent research, conversion-path analysis, and GA4/Looker Studio reporting. Google Ads Search certified and also holds digital marketing certifications through the American Marketing Association and Digital Marketing Institute. Brings analytical depth and customer-research rigor to improve acquisition efficiency—turning campaign and website data into actionable recommendations for keyword priorities, bidding/budget decisions, landing-page improvements, and testing strategy in e-commerce, B2B, or lead-generation environments.…Paid search specialist with practical experience in Google Ads Search campaign planning, keyword and search-intent research, conversion-path analysis, and GA4/Looker Studio reporting. Google Ads Search certified and also holds digital marketing certifications through the American Marketing Association and Digital Marketing Institute. Brings analytical depth and customer-research rigor to improve acquisition efficiency—turning campaign and website data into actionable recommendations for keyword priorities, bidding/budget decisions, landing-page improvements, and testing strategy in e-commerce, B2B, or lead-generation environments.

Available to hire

Paid search specialist with practical experience in Google Ads Search campaign planning, keyword and search-intent research, conversion-path analysis, and GA4/Looker Studio reporting. Google Ads Search certified and also holds digital marketing certifications through the American Marketing Association and Digital Marketing Institute.

Brings analytical depth and customer-research rigor to improve acquisition efficiency—turning campaign and website data into actionable recommendations for keyword priorities, bidding/budget decisions, landing-page improvements, and testing strategy in e-commerce, B2B, or lead-generation environments.

Skills

Google Ads

GA4

Looker Studio

Experience Level

Google Ads

Expert

GA4

Expert

Looker Studio

Expert

Work Experience

Faculty - Digital Marketing at University Canada West (UCW)

January 1, 2024 - Present

Designed applied paid-search projects requiring students to produce campaign briefs, keyword plans, responsive search ad copy, and KPI forecasts tied to real client briefs through UCW × Riipen industry partnerships. Reviewed student campaign logic, search-intent grouping, and reporting quality against Google Ads best practices, providing structured feedback on account structure and measurement. Translated GA4/Looker Studio/Google Ads concepts into business cases for non-technical learners with a focus on acquisition efficiency and conversion-path clarity.

Digital Marketing Specialist - Paid Search and Conversion Support at Baharpaya Pharmaceutical Group

August 1, 2022 - June 30, 2023

Supported paid search planning for dietary supplement products by structuring brand, category, and competitor keyword themes to improve ad-message relevance and reduce wasted-spend risk. Reviewed available Google Ads data and exported reports/search-term insights to identify low-intent queries, negative-keyword opportunities, and match-type improvements. Developed responsive search ad copy variations aligned to customer intent and compliance needs for weight-management and supportive supplement product groups. Audited landing pages for Stylefeed 400 MG Capsule and Ginkoplus Capsule, assessing CTA, form length, content clarity, and trust-signal gaps affecting conversion. Prepared GA4/Looker Studio and spreadsheet-based reporting views to review CTR, CPC, conversion rate, CPA, and landing-page performance alongside search-term themes. Connected keyword intent, landing-page experience, product messaging, and acquisition goals to support funnel-level optimization recommendations.

Faculty - Marketing Department at Azad University, North Tehran Branch

January 1, 2015 - January 1, 2023

Taught marketing and consumer-behavior courses at undergraduate and graduate levels. Led applied research on customer decision behavior and digital channel choice, with focus on customer journey, persuasion triggers, and conversion-relevant messaging.

Sales Coordinator at Yasaghi Flour Manufacturing Company

September 1, 2007 - May 1, 2009

Coordinated customer orders, payment follow-ups, delivery tracking, and communication across sales, logistics, warehouse, and finance teams. Maintained customer and order records to support reporting accuracy, issue resolution, service quality, and operational follow-through.