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Recipe developer and brand chef with 10+ years of professional culinary experience across high-volume events, branded food content, and culinary instruction. I create original recipes that respect cultural roots while making modern dairy-free, vegan, and gluten-free options feel delicious and accessible. I specialize in Mexican cuisine, show up comfortably on camera, and build recipe content that performs—supported by 500+ original recipes, 300+ video productions, and 26K+ followers with 10M+ views. I’m organized, hands-on in the kitchen, and thrive cooking for crowds while collaborating with major food brands.…Recipe developer and brand chef with 10+ years of professional culinary experience across high-volume events, branded food content, and culinary instruction. I create original recipes that respect cultural roots while making modern dairy-free, vegan, and gluten-free options feel delicious and accessible. I specialize in Mexican cuisine, show up comfortably on camera, and build recipe content that performs—supported by 500+ original recipes, 300+ video productions, and 26K+ followers with 10M+ views. I’m organized, hands-on in the kitchen, and thrive cooking for crowds while collaborating with major food brands.

Shelly Gilad

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Recipe developer and brand chef with 10+ years of professional culinary experience across high-volume events, branded food content, and culinary instruction. I create original recipes that respect cultural roots while making modern dairy-free, vegan, and gluten-free options feel delicious and accessible. I specialize in Mexican cuisine, show up comfortably on camera, and build recipe content that performs—supported by 500+ original recipes, 300+ video productions, and 26K+ followers with 10M+ views. I’m organized, hands-on in the kitchen, and thrive cooking for crowds while collaborating with major food brands.…Recipe developer and brand chef with 10+ years of professional culinary experience across high-volume events, branded food content, and culinary instruction. I create original recipes that respect cultural roots while making modern dairy-free, vegan, and gluten-free options feel delicious and accessible. I specialize in Mexican cuisine, show up comfortably on camera, and build recipe content that performs—supported by 500+ original recipes, 300+ video productions, and 26K+ followers with 10M+ views. I’m organized, hands-on in the kitchen, and thrive cooking for crowds while collaborating with major food brands.

Available to hire

Recipe developer and brand chef with 10+ years of professional culinary experience across high-volume events, branded food content, and culinary instruction. I create original recipes that respect cultural roots while making modern dairy-free, vegan, and gluten-free options feel delicious and accessible.

I specialize in Mexican cuisine, show up comfortably on camera, and build recipe content that performs—supported by 500+ original recipes, 300+ video productions, and 26K+ followers with 10M+ views. I’m organized, hands-on in the kitchen, and thrive cooking for crowds while collaborating with major food brands.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Work Experience

Cooking Instructor at Los Angeles Valley College

June 1, 2022 - August 31, 2024

Developed and delivered culinary curricula for diverse student groups, covering cooking techniques, food safety, and kitchen management. Designed and supervised hands-on cooking labs focused on practical skill development and real-world kitchen application.

Culinary Producer & Recipe Developer at We Are Cocina

August 1, 2017 - June 30, 2023

Developed and tested 100+ branded Mexican cuisine recipes for major clients. Produced 300+ recipe videos, directing creative and executing kitchen operations from prep through cleanup for commercial shoots. Managed creative direction and food styling across 15+ commercial shoots while maintaining strong on-camera communication and audience engagement. Consistently delivered content that ranked in the top 30% of engagement across client social platforms.

Recipe Developer & Food Media Creator at Shelly's Humble Kitchen

April 1, 2015 - Present

Developed and published 500+ original recipes across global cuisines with strong dietary inclusivity (dairy-free, gluten-free, vegan). Managed recipe testing, ingredient sourcing, food styling, on-camera presentation, and publishing independently. Partnered with 5 major food and kitchen brands on sponsored campaigns while maintaining audience trust. Grew organic reach by 60% using SEO and consistent, high-quality recipe publishing.