Growth marketing leader with 6+ years driving customer acquisition, technical SEO, and e-commerce performance across Pakistan and GCC markets. Owns end-to-end Shopify growth—SEO, CRO, and acquisition—and builds full-funnel strategies across paid media and landing page optimization. An early, disciplined adopter of AI/LLM workflows for AI-powered SEO, GEO/AEO, and faster research-to-execution. Also trains the next generation of marketers as a senior digital marketing instructor and mentor.

Hafiz Ghulam Murtaza

Growth marketing leader with 6+ years driving customer acquisition, technical SEO, and e-commerce performance across Pakistan and GCC markets. Owns end-to-end Shopify growth—SEO, CRO, and acquisition—and builds full-funnel strategies across paid media and landing page optimization. An early, disciplined adopter of AI/LLM workflows for AI-powered SEO, GEO/AEO, and faster research-to-execution. Also trains the next generation of marketers as a senior digital marketing instructor and mentor.

Available to hire

Growth marketing leader with 6+ years driving customer acquisition, technical SEO, and e-commerce performance across Pakistan and GCC markets. Owns end-to-end Shopify growth—SEO, CRO, and acquisition—and builds full-funnel strategies across paid media and landing page optimization.

An early, disciplined adopter of AI/LLM workflows for AI-powered SEO, GEO/AEO, and faster research-to-execution. Also trains the next generation of marketers as a senior digital marketing instructor and mentor.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced
Urdu
Advanced
Panjabi, Punjabi
Advanced

Work Experience

E-commerce Manager at Ecomrades
January 1, 2022 - Present
Owned Shopify store operations end to end, focusing on SEO and growth strategy to strengthen acquisition. Conducted ongoing competitor and market analysis to guide product, pricing, and positioning decisions. Planned and executed digital marketing initiatives supporting overall business growth objectives.
Senior Digital Marketing & E-commerce Trainer at University of the Punjab | Skill Development Center
January 1, 2022 - Present
Designed and delivered applied training in digital marketing, SEO, performance marketing, and AI-driven workflows for students, entrepreneurs, and working professionals. Mentored learners through hands-on projects, translating strategic concepts into job-ready execution. Kept curriculum aligned with current industry practice and real-world marketing demands.
Virtual Assistant – Amazon Wholesale at Extreme Commerce
January 1, 2020 - January 1, 2022
Coordinated supplier communication and supported wholesale sourcing decisions through product research. Managed marketplace operations and helped improve listing optimization to increase discoverability.

Education

Master of Political Science at University of the Punjab
January 1, 2017 - January 1, 2019
Bachelor of Geology at University of the Punjab
January 1, 2013 - January 1, 2017

Qualifications

Claude 101 Professional Certification
January 11, 2030 - July 8, 2026
Claude Prompt Engineering Certification
January 11, 2030 - July 8, 2026
Meta Social Media Marketing (Facebook Marketing School)
January 11, 2030 - July 8, 2026
Advanced Digital Marketing
January 11, 2030 - July 8, 2026
Advanced SEO & Blogging
January 11, 2030 - July 8, 2026
Technical & Local SEO
January 11, 2030 - July 8, 2026
Shopify Website Development
January 11, 2030 - July 8, 2026
Amazon FBA Wholesale
January 11, 2030 - July 8, 2026
Modern Search Optimization
January 11, 2030 - July 8, 2026
AI Prompt Engineering
January 11, 2030 - July 8, 2026
LLMs for Business Applications
January 11, 2030 - July 8, 2026

Industry Experience

Education, Retail, Media & Entertainment, Professional Services, Software & Internet, Wholesale & Distribution, Computers & Electronics