Available to hire
Executive creative leader, founder, and cultural strategist who turns cultural intelligence into brand platforms, business-winning campaigns, content systems, and AI-era creative operations. Leads global brand stewardship, senior creative teams, and new-business growth across many sectors.
Known for range with consequence—brand transformation, client trust, cultural fluency, multidisciplinary leadership, and practical AI fluency—supported by board and education leadership roles including ONE School UK and Spotify Creative Council membership.
Skills
Experience Level
Expert
Expert
Work Experience
Co-Founder / Chief Creative at IABM!
January 1, 2024 - PresentCo-founded a creative intelligence studio to help brands, agencies, and marketing teams translate generative AI, cultural strategy, production transformation, IP creation, and creative execution into practical creative systems. Leads studio vision, executive counsel, concept development, training, and owned-IP prototyping across UK and US engagements. Work includes clients such as Dentsu Global, SuperVision, SPARK Futures, House of Melo, Syneos Health/AstraZeneca, OLIVER brands (including Wella and Boots Fragrance), and Travelopia brands (Le Boat, Quark, Exodus, Yachts, TCS, ET, Kalos). Built project-based teams with budgets up to ~GBP 55K and developed original IP/self-initiated projects including eVAL, BlackChain, Dead Lines, FKHND, and SneakerFace.
Group Creative Director at 72andSunny
November 1, 2020 - September 1, 2023Reported to the Global Chief Creative Officer and led creative across Comcast, Smirnoff, 1800 Tequila, Sonos, and Foot Locker. Managed 7–9 senior direct reports across writing and art direction, overseeing multiple teams including a dedicated Comcast/Olympics team. Contributed to new-business wins including Sonos, 1800 Tequila, and Foot Locker. Served as creative lead on the 1800 Tequila pitch, helping win the business and build the Taste Is Everything platform. Led major creative overhaul for Smirnoff/ethos and campaign architecture, including TV direction and cultural collaborations; supported Smirnoff stabilization and delivered additional business outcomes without a formal pitch.
Group Creative Director / Global Creative Lead at Ogilvy
November 1, 2018 - November 1, 2020Joined as Creative Director and promoted to Group Creative Director / Global Creative Lead for Instagram Global, reflecting senior client trust and stewardship across a culturally influential platform. Led major responsibilities across Instagram Global, Vaseline, Citizens Bank, and select Unilever work. Helped create Instagram’s first global consumer campaign (Find More to Love) and guided Instagram creative during the pandemic as it expanded into creator culture, community, and digital belonging. Guided a 2020 civic engagement/voter-registration effort registering 5 million voters. For Vaseline, advanced the shift toward celebrating Black women (including commercial direction across Listen to Your Moms). Led Citizens Bank’s Made Ready platform with Questlove and The Roots (including original song Feel It (You Got It), CAPA activation, smart-glasses fan-shot video, donation, and major press coverage). Provided strategic/cultural review for Dove (America the Beautiful) through a Bla
EMEA Creative Director (Contract) at Apple / Beats by Dr. Dre
April 1, 2017 - June 1, 2017Served as EMEA Creative Director during a high-volume sports and culture season across Champions League, Premier League, Bundesliga, French Open, and Anthony Joshua’s heavyweight championship moment. Led EMEA regional creative execution under Jason White and Perry Fair, and served as creative client lead across agency partners including Havas Media. Led fight-week program for Anthony Joshua vs. Wladimir Klitschko, centering Beats within fight-night conversation through Sky Sports integration and multi-channel real-time content produced through Beats Media House. Delivered strong performance including 24.4M views and 890K engagements across Joshua assets, 100% share of voice on Sky Sports boxing placements, and 18% week-over-week sales lift; a FaceTime moment between Anthony Joshua and Dr. Dre was the best-performing Beats content at the time.
Creative / Director of Branded Content & Entertainment at One X Studios
October 1, 2014 - April 1, 2016Helped launch and grow One X Studios within the studio leadership group (with Detavio Samuels and Archie Bell), shaping early branded content reputation and client credibility across the One Solution / Radio One Inc. ecosystem. Created and sold Saving Tomorrow, Today for University of Phoenix/Urban One, beginning with an acclaimed half-hour TV One documentary and running for three years; executive produced with Charles Davis. Directed Coca-Cola: The Kitchen Table (Telly-winning web series). Wrote Toyota: Music in Motion and served as Executive Producer/Creative Director on a Cynopsis-winning branded entertainment series that spread through major music/culture publications. Delivered additional outcomes including campaign work supporting a $14M Walmart commitment.
Founder / Creative Director at We R Rogue
June 1, 2013 - April 1, 2017Founded and operated independent creative practice for purpose-led work outside traditional agency structures. Built and led #StandFastForJustice, a volunteer-led public awareness campaign responding to the force-feeding of Guantanamo Bay hunger strikers during Ramadan, connected to advocacy and media attention. Assembled a small team and built a digital platform enabling people to pledge fasting time in solidarity with detainees. Generated 4.5M views in three days, 87,566 organic shares, top global Twitter trending positions, and 11.5+ years of pledged collective hunger strike time within ten days; featured in Campaign Viral Chart Top 3 and catalyzed related artistic/advocacy responses.
Education
Double BFA in Art and Art History at University of South Alabama
January 11, 2030 - July 9, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Financial Services, Healthcare, Travel & Hospitality, Consumer Goods, Professional Services, Non-Profit Organization, Retail, Other
Skills
Experience Level
Expert
Expert
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