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Creative and data-driven marketing specialist with 8+ years of experience in digital marketing, content creation, video production, and design. I drive ROI using SEO, paid media, and storytelling across multiple industries and platforms. I build and optimize campaigns for brands, nonprofits, and businesses, producing high-performing content and measurable growth through strong analytics, A/B testing, and audience-focused strategies.…Creative and data-driven marketing specialist with 8+ years of experience in digital marketing, content creation, video production, and design. I drive ROI using SEO, paid media, and storytelling across multiple industries and platforms. I build and optimize campaigns for brands, nonprofits, and businesses, producing high-performing content and measurable growth through strong analytics, A/B testing, and audience-focused strategies.

Salman Al Outa

Digital Marketer, Marketing Strategist, Content Producer, +2

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Creative and data-driven marketing specialist with 8+ years of experience in digital marketing, content creation, video production, and design. I drive ROI using SEO, paid media, and storytelling across multiple industries and platforms. I build and optimize campaigns for brands, nonprofits, and businesses, producing high-performing content and measurable growth through strong analytics, A/B testing, and audience-focused strategies.…Creative and data-driven marketing specialist with 8+ years of experience in digital marketing, content creation, video production, and design. I drive ROI using SEO, paid media, and storytelling across multiple industries and platforms. I build and optimize campaigns for brands, nonprofits, and businesses, producing high-performing content and measurable growth through strong analytics, A/B testing, and audience-focused strategies.

Available to hire

Creative and data-driven marketing specialist with 8+ years of experience in digital marketing, content creation, video production, and design. I drive ROI using SEO, paid media, and storytelling across multiple industries and platforms.

I build and optimize campaigns for brands, nonprofits, and businesses, producing high-performing content and measurable growth through strong analytics, A/B testing, and audience-focused strategies.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Board Member – Communications & Marketing Team at Peer Mediation and Skills Training (PMAST), Calgary

January 1, 2022 - January 1, 2024

Oversaw social media content strategy to increase visibility of services. Supported communications and promotional campaigns for youth programs. Contributed to marketing materials and provided technical support for leadership.

Marketing Specialist – Digital & Content Marketing at OUTA Marketing Agency

January 1, 2020 - Present

Managed digital ad campaigns and content production, generating $32,000+ in monthly revenue. Produced 100+ promotional and explainer videos for clients and NGOs. Improved SEO performance with a 32% increase in organic traffic. Created visual identities and ad creatives for 50+ clients. Delivered marketing projects with 98%+ on-time and satisfaction rating.

Monitoring & Evaluation Officer at Digital Opportunity Trust (DOT)

January 1, 2017 - January 1, 2021

Supported monitoring and evaluation activities including reporting accuracy and donor/evaluation data coordination, as part of program implementation.

Marketing & Media Coordinator – Digital Campaigns at Digital Opportunity Trust (DOT)

January 1, 2017 - January 1, 2020

Managed social media and digital campaigns for donor-funded NGO projects. Produced educational and awareness videos reaching 1,000+ beneficiaries and increased engagement by 50%+ for youth and women-focused campaigns. Designed visual assets for events and reports, and collaborated with local teams to deliver low-budget, high-impact marketing.

Media & Communications Coordinator at Levant7 (NGO)

January 1, 2016 - January 1, 2017

Developed and managed multi-channel awareness campaigns. Created posters, infographics, and explainer videos. Launched a media calendar and collected donor stories to support a stronger digital presence. Supported external partner event branding and presentation materials.

Educational Supervisor at LOST

January 1, 2015 - Present

Educational supervision role supporting training and delivery as part of program operations.

Regional Coordinator at Sayara International

January 1, 2015 - January 1, 2020

Coordinated regional program activities and supported outreach efforts reaching 10,000+ people (as described in achievements).

Field Officer at Key Development Services (KDS)

January 1, 2013 - January 1, 2015

Supported field operations and program delivery, including youth training outcomes noted in achievements (700+ youth trained in digital and soft skills).