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Results-driven Media Buyer and Paid Media Specialist with experience managing and optimizing Meta (Facebook/Instagram) advertising campaigns for retail, eCommerce, and lead generation businesses. Skilled in campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization across the full funnel. Strong analytical background focused on improving CTR, CPC, CPA, conversion rates, and overall campaign performance. Experienced with Meta Ads Manager, conversion tracking, Meta Pixel setup/optimization, and scaling strategies to drive efficient growth.…Results-driven Media Buyer and Paid Media Specialist with experience managing and optimizing Meta (Facebook/Instagram) advertising campaigns for retail, eCommerce, and lead generation businesses. Skilled in campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization across the full funnel. Strong analytical background focused on improving CTR, CPC, CPA, conversion rates, and overall campaign performance. Experienced with Meta Ads Manager, conversion tracking, Meta Pixel setup/optimization, and scaling strategies to drive efficient growth.

Bridget Sequea

Performance Marketer, Digital Marketer, Marketer, +1

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Results-driven Media Buyer and Paid Media Specialist with experience managing and optimizing Meta (Facebook/Instagram) advertising campaigns for retail, eCommerce, and lead generation businesses. Skilled in campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization across the full funnel. Strong analytical background focused on improving CTR, CPC, CPA, conversion rates, and overall campaign performance. Experienced with Meta Ads Manager, conversion tracking, Meta Pixel setup/optimization, and scaling strategies to drive efficient growth.…Results-driven Media Buyer and Paid Media Specialist with experience managing and optimizing Meta (Facebook/Instagram) advertising campaigns for retail, eCommerce, and lead generation businesses. Skilled in campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization across the full funnel. Strong analytical background focused on improving CTR, CPC, CPA, conversion rates, and overall campaign performance. Experienced with Meta Ads Manager, conversion tracking, Meta Pixel setup/optimization, and scaling strategies to drive efficient growth.

Available to hire

Results-driven Media Buyer and Paid Media Specialist with experience managing and optimizing Meta (Facebook/Instagram) advertising campaigns for retail, eCommerce, and lead generation businesses. Skilled in campaign strategy, audience targeting, creative testing, budget allocation, and performance optimization across the full funnel.

Strong analytical background focused on improving CTR, CPC, CPA, conversion rates, and overall campaign performance. Experienced with Meta Ads Manager, conversion tracking, Meta Pixel setup/optimization, and scaling strategies to drive efficient growth.

Skills

Experience Level

Facebook Ads

Expert

Instagram

Expert

Work Experience

Meta Lead Generation Campaign Specialist at Graphic Design Solopreneur

January 1, 2026 - Present

Built and managed Meta lead generation campaigns for service-based business marketing. Developed audience targeting aligned to lead generation objectives and created/tested multiple ad creative angles and messaging variations. Optimized performance based on lead quality and advertising metrics such as CTR, CPC, and conversion results. Implemented paid social strategies to improve campaign efficiency and lead acquisition.

Creative Strategy & Performance Support at ComfortHer TT (eCommerce)

January 1, 2026 - Present

Developed creative strategies for eCommerce paid social campaigns focused on customer acquisition and conversions. Conducted audience research and aligned ad messaging with buyer intent. Assisted with campaign setup, conversion tracking, and Meta Pixel optimization. Collaborated on optimization initiatives to improve sales performance and conversion rates. Analyzed engagement, CTR, CPA, and conversion metrics, and supported creative testing and Meta platform performance improvements.

Media Buyer at 4R Hardware (Brick & Mortar Retail)

January 1, 2023 - Present

Managed Meta Ads campaigns for local retail marketing initiatives. Oversaw advertising budgets and optimized spend allocation to improve campaign performance. Conducted competitor analysis and market research to identify effective strategies. Created and launched Facebook and Instagram ad campaigns targeting local customer segments. Tested multiple ad creatives, copy variations, and audience segments to improve CTR and engagement. Monitored and optimized campaigns using key performance metrics including CPC, CTR, CPM, and conversions, supporting overall paid media strategy and performance improvement.