Zaira Batool

Built Power BI dashboards for engagement, activation, and retention to support weekly growth decisions. Designed a data taxonomy to improve segmentation and reporting accuracy. Mapped 12,000+ workflow inefficiencies and supported operational fixes to improve user experience.

Developed digital brand strategies and marketing collateral for creators/influencers, improving reach and engagement via content plans, page optimization, and collaborations. Scaled creator performance delivering a 70% increase in influencer profile metrics through cadence planning, hooks/format testing, and cross-channel amplification. Led SME product GTM including decks, messaging, POS kits, and post-launch tracking. Built lifecycle automations and reporting to improve engagement, retention, and conversion.

Owned a $2M annual marketing budget and executed B2B/B2C activation plans across email, social, web, print/BTL to meet seasonal and dealer targets. Launched Continental “ContiGold” with sell-in decks, pricing/claims, dealer POS kits, and a field-rep playbook to improve sell-through and redemption uptake. Scaled Maxxis AT811 using creator seeding (25+ creators, 120+ UGC assets) driving +24% 8-week sell-through and 92% POS kit adoption; supported national dealer visibility. Ran national POS signage programs and coordinated store activations, redemptions, and retailer-specific promotions with field reps. Improved CRM segmentation, campaign calendar, and reporting; drove 304% Valentine’s promo sales uplift and 333% order growth with 7.8% CTR.