Data Quality & Market Insight Analyst at Datacareer.app

Built Power BI dashboards for engagement, activation, and retention to support weekly growth decisions. Designed a data taxonomy to improve segmentation and reporting accuracy. Mapped 12,000+ workflow inefficiencies and supported operational fixes to improve user experience.

Independent Marketing Consultant at Independent (Melbourne)

Developed digital brand strategies and marketing collateral for creators/influencers, improving reach and engagement via content plans, page optimization, and collaborations. Scaled creator performance delivering a 70% increase in influencer profile metrics through cadence planning, hooks/format testing, and cross-channel amplification. Led SME product GTM including decks, messaging, POS kits, and post-launch tracking. Built lifecycle automations and reporting to improve engagement, retention, and conversion.

Marketing Specialist at Tyremax Pty Ltd

Owned a $2M annual marketing budget and executed B2B/B2C activation plans across email, social, web, print/BTL to meet seasonal and dealer targets. Launched Continental “ContiGold” with sell-in decks, pricing/claims, dealer POS kits, and a field-rep playbook to improve sell-through and redemption uptake. Scaled Maxxis AT811 using creator seeding (25+ creators, 120+ UGC assets) driving +24% 8-week sell-through and 92% POS kit adoption; supported national dealer visibility. Ran national POS signage programs and coordinated store activations, redemptions, and retailer-specific promotions with field reps. Improved CRM segmentation, campaign calendar, and reporting; drove 304% Valentine’s promo sales uplift and 333% order growth with 7.8% CTR.

National Marketing Executive at Superior Food Services

Built the overall marketing plan and packaged a paid media kit for supplier buying across channels (site, email, social, placements). Owned GTM for new products from multiple suppliers, optimizing commerce merchandising (listings, SEO copy, thumbnails, promos, categories, descriptions) to improve discoverability and conversion. Planned seasonal, stock-aware pushes with Purchasing and boosted top-tier supplier visibility via loyalty placements. Launched a national loyalty program (6,000+ signups in 1 month), driving web sales +220% and engagement +300%. Coordinated 40+ campaigns and 250+ assets across 20 branches with on-time, brand-consistent delivery; built CRM-driven email strategy for 60k+ customers.

Marketing Coordinator at Downies Collectables

Led GTM for subscription lines (pop culture, Royal Family, cars, James Bond, Marvel/Disney, Australian fauna) using cohesive cross-channel assets. Forecasted folder quantities (12+ coins/folder) using historical P&L to set COGS and profit targets and placed supplier orders. Managed pricing promotions/upsells, listings/imagery, and email/social assets in collaboration with graphics and web/CRM teams to deliver on schedule.