From over six years of experience in marketing, branding, and digital marketing across different industries, I moved to Ireland and I’m excited to continue developing my career here while adapting to local markets. I develop marketing strategies, manage social media, organize corporate events, and create content to support business growth and strengthen brand identity.

Deborah Huillcaca

From over six years of experience in marketing, branding, and digital marketing across different industries, I moved to Ireland and I’m excited to continue developing my career here while adapting to local markets. I develop marketing strategies, manage social media, organize corporate events, and create content to support business growth and strengthen brand identity.

Available to hire

From over six years of experience in marketing, branding, and digital marketing across different industries, I moved to Ireland and I’m excited to continue developing my career here while adapting to local markets. I develop marketing strategies, manage social media, organize corporate events, and create content to support business growth and strengthen brand identity.

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Language

Spanish; Castilian
Fluent
English
Intermediate
French
Beginner

Work Experience

Freelance Content Creator at Twisted Arts School
January 1, 2026 - March 1, 2026
Created and planned content to support brand visibility and engagement. Engaged with online communities to improve customer interaction and communication. Scheduled and organized digital content across social media platforms. Supported audience growth through consistent content management and engagement strategies. Helped maintain brand tone and visual consistency across digital channels.
Digital Marketing Specialist at Jimenah Marketing (Freelance / Self-employed)
April 1, 2025 - December 1, 2025
Managed digital marketing projects for clients in real estate, dental clinic, and electrical engineering. Developed social media strategies to improve brand visibility and engagement. Conducted marketing analysis and performance reporting to optimize campaigns. Supported website content planning and improvements for digital presence. Coordinated marketing activities across multiple businesses with tailored strategies.
Head of Marketing at BGG Costa S.A.C
September 1, 2022 - March 1, 2025
Led marketing strategies for three food-sector brands (cafés, restaurants, and supermarkets). Planned campaigns, objectives, and annual marketing budgets. Analyzed campaign performance and created improvement reports. Coordinated advertising materials with design teams. Managed digital marketing performance and reporting. Supervised brand execution in retail stores and in-store activations. Developed partnerships and supported new product/service launches.
Marketing & Events Coordinator at Pardos Chicken (Franchise Chain)
March 1, 2018 - January 1, 2022
Implemented sales strategies to achieve annual revenue and profitability targets. Monitored and analyzed 360° marketing campaigns to identify improvements and corrective actions. Supervised corporate branding and event execution aligned with brand standards. Planned and managed marketing budgets for campaigns and events. Designed marketing materials (BTL, ATL, and digital content). Coordinated events from planning to execution while ensuring brand consistency. Developed strategic partnerships and commercial agreements. Trained staff and created operational manuals to improve team performance. Supported product and service development initiatives.
Marketing & Events Assistant at Pardos Chicken (Franchise Chain)
March 1, 2017 - January 1, 2018
Supported supervision of restaurant brand image and quality standards. Assisted with competitor analysis and benchmarking activities. Helped design promotional and graphic materials for campaigns. Coordinated logistics for corporate and internal events. Supported client acquisition and promotional activities. Assisted in event execution to ensure smooth on-site coordination. Supported compliance with operational and quality standards.

Education

Bachelor degree in Marketing at Peruvian university of applied sciences
July 1, 2018 - September 1, 2022
Virtual store and E-commerce (Indicator: coursework/study) at Esan
October 1, 2023 - December 1, 2023
Indicator of Marketing (course) at Oreant group
September 1, 2019 - September 1, 2019
Graphic Design at Toulouse lautrec institute
August 1, 2016 - November 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Media & Entertainment, Retail, Consumer Goods, Other