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Creative Director and Art/Design leader with deep experience across digital, social, print, and broadcast TVC. I’ve led national and global brand launches, building awareness and driving sales outcomes while setting clear creative direction and brand guidelines. I’m highly skilled in guiding teams and partnering with stakeholders to deliver award-recognized campaigns and comprehensive brand systems—from identity and packaging to e-commerce and digital content.…Creative Director and Art/Design leader with deep experience across digital, social, print, and broadcast TVC. I’ve led national and global brand launches, building awareness and driving sales outcomes while setting clear creative direction and brand guidelines. I’m highly skilled in guiding teams and partnering with stakeholders to deliver award-recognized campaigns and comprehensive brand systems—from identity and packaging to e-commerce and digital content.

MICHAEL L FERRER

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Creative Director and Art/Design leader with deep experience across digital, social, print, and broadcast TVC. I’ve led national and global brand launches, building awareness and driving sales outcomes while setting clear creative direction and brand guidelines. I’m highly skilled in guiding teams and partnering with stakeholders to deliver award-recognized campaigns and comprehensive brand systems—from identity and packaging to e-commerce and digital content.…Creative Director and Art/Design leader with deep experience across digital, social, print, and broadcast TVC. I’ve led national and global brand launches, building awareness and driving sales outcomes while setting clear creative direction and brand guidelines. I’m highly skilled in guiding teams and partnering with stakeholders to deliver award-recognized campaigns and comprehensive brand systems—from identity and packaging to e-commerce and digital content.

Available to hire

Creative Director and Art/Design leader with deep experience across digital, social, print, and broadcast TVC. I’ve led national and global brand launches, building awareness and driving sales outcomes while setting clear creative direction and brand guidelines.

I’m highly skilled in guiding teams and partnering with stakeholders to deliver award-recognized campaigns and comprehensive brand systems—from identity and packaging to e-commerce and digital content.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Freelance Designer & Art Director

August 1, 2019 - Present

Delivered comprehensive branding solutions including logo design, packaging, and digital content for multiple clients. Designed and produced annual reports to enhance corporate sustainability visibility for HNI Corporation and Meta. Designed and launched a new wine brand with retail and e-commerce presence.

GSD&M Creative Director / Art Director / Design Director at GSD&M

January 1, 2000 - August 1, 2019

Spearheaded high-profile, multi-medium campaigns across broadcast TVC, pre-roll, instructional videos, print, digital, and social media. Led BMW NA and Global brand launch, boosting global awareness and auto sales and establishing advertising brand guidelines. Drove the Southwest Airlines brand launch for Caribbean and Mexico service expansion, achieving awareness goals and establishing advertising brand guidelines.