Managed e-commerce operations including store maintenance, inventory notification systems, and handling all digital inquiries. Executed Mailchimp campaigns and coordinated radio and social media marketing with external agencies. Maintained site-wide ICT infrastructure and supported procurement for conference and showroom facilities.

Marketing & Sales Manager at Airplex Industries Ltd

Led digital transformation, managing end-to-end development and rollout of new web platforms including design, staff training, and ongoing SEO/AEO optimization. Streamlined operations by leveraging ERP systems to reduce workflow friction and redesigning dispatch pathways to eliminate picking discrepancies. Audited and optimized domestic freight, onboarded new providers, and built integrated tracking capabilities. Managed national event strategy (e.g., Fieldays), budgeting and coordinating multi-disciplinary teams and technical equipment. Served as Transitional Facility Operator for container devanning and clearance, and produced CAD drawings for local manufacturing.

Marketing Intern (Strategy & Media) at BC&F Dentsu

Conducted web research and interviewed store-holders to inform client pitches and media-buying strategies.