Product Designer – Contract at Peloton Interactive

Redesigned workout discovery navigation to reduce user confusion by 65% in usability testing and decreased time-to-workout selection through improved information hierarchy and personalization flows. Reduced designer-to-developer handoff friction by 40% using systematic design system documentation and component specifications, cutting implementation clarification questions from 15 to 9 per sprint. Shipped a self-paced strength workout MVP in three sprints by scoping features with PM and engineering and balancing user needs with technical constraints, enabling a new workout modality for 100K+ subscribers. Identified and resolved 12 critical UX issues in recommendation/browse flows (e.g., inconsistent filtering logic and unclear workout categorization) that drove user drop-off observed in analytics.

Senior User Experience Designer at Lollypop Design Studio

Facilitated discovery workshops to define product goals and success metrics, aligning stakeholders on strategic design direction and achieving 95% on-time delivery through agile collaboration with product managers and engineers. Designed a 0–1 loan rule management platform with complex rule-based workflows enabling non-technical teams to create and manage loan rules, reducing configuration time by 40% and minimizing production errors. Led UX research with 30+ stakeholder and user interviews across five roles to identify pain points and create personas/journey maps for a large-scale EdTech ERP. Delivered end-to-end UX for an adaptive learning LMS and complex internal processes across 5+ user roles. Designed end-to-end mobile experiences for discovery, checkout, and account flows, defining and tracking conversion/time-on-app/AOV metrics and driving a 30% conversion increase and $350K+ annual revenue growth through usability-driven optimization.