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PPC and digital marketing professional with 6+ years of experience managing and scaling paid search and paid social campaigns across Google Ads, Bing Ads, and Meta Ads. I’ve led 200+ live campaigns simultaneously across the UK, Europe, MEA, and India, improving ROAS, lowering CPA/CPL, and driving higher-quality leads. I specialize in keyword research, audience targeting, and conversion tracking using GA4 and Google Tag Manager (GTM). I also optimize landing pages, bids, and budgets based on weekly performance insights to consistently improve results in competitive, high-CPC education markets.…PPC and digital marketing professional with 6+ years of experience managing and scaling paid search and paid social campaigns across Google Ads, Bing Ads, and Meta Ads. I’ve led 200+ live campaigns simultaneously across the UK, Europe, MEA, and India, improving ROAS, lowering CPA/CPL, and driving higher-quality leads. I specialize in keyword research, audience targeting, and conversion tracking using GA4 and Google Tag Manager (GTM). I also optimize landing pages, bids, and budgets based on weekly performance insights to consistently improve results in competitive, high-CPC education markets.

RU ST A M K U M AR Dig it a l M ark e ti

PPC Manager, Digital Marketer, Online Trainer, +1

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PPC and digital marketing professional with 6+ years of experience managing and scaling paid search and paid social campaigns across Google Ads, Bing Ads, and Meta Ads. I’ve led 200+ live campaigns simultaneously across the UK, Europe, MEA, and India, improving ROAS, lowering CPA/CPL, and driving higher-quality leads. I specialize in keyword research, audience targeting, and conversion tracking using GA4 and Google Tag Manager (GTM). I also optimize landing pages, bids, and budgets based on weekly performance insights to consistently improve results in competitive, high-CPC education markets.…PPC and digital marketing professional with 6+ years of experience managing and scaling paid search and paid social campaigns across Google Ads, Bing Ads, and Meta Ads. I’ve led 200+ live campaigns simultaneously across the UK, Europe, MEA, and India, improving ROAS, lowering CPA/CPL, and driving higher-quality leads. I specialize in keyword research, audience targeting, and conversion tracking using GA4 and Google Tag Manager (GTM). I also optimize landing pages, bids, and budgets based on weekly performance insights to consistently improve results in competitive, high-CPC education markets.

Available to hire

PPC and digital marketing professional with 6+ years of experience managing and scaling paid search and paid social campaigns across Google Ads, Bing Ads, and Meta Ads. I’ve led 200+ live campaigns simultaneously across the UK, Europe, MEA, and India, improving ROAS, lowering CPA/CPL, and driving higher-quality leads.

I specialize in keyword research, audience targeting, and conversion tracking using GA4 and Google Tag Manager (GTM). I also optimize landing pages, bids, and budgets based on weekly performance insights to consistently improve results in competitive, high-CPC education markets.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Work Experience

Digital Marketing Manager at GetMyPath Learning Academy

January 1, 2026 - June 30, 2026

Plan and manage Google Ads PPC campaigns for professional certification courses (PMP®, CAPM®, Soft Skills), driving qualified lead volume in a competitive education vertical. Conduct keyword research and bid optimisation to improve quality score, reduce CPC, and increase ad rank. Build and optimise landing pages to improve conversion rate from paid traffic. Configure and maintain conversion tracking in GA4 and Google Tag Manager (GTM) to measure ROI accurately. Analyse campaign performance weekly to reallocate budget toward highest-converting keywords and audiences, improving lead quality.

Data Management Specialist (Internal Assignment) at Oakwood International (Group Company)

January 1, 2024 - December 31, 2025

Implemented data quality control measures across CRM systems to improve data integrity for marketing reporting and targeting. Managed and organised customer data across multiple CRM systems to support streamlined campaign operations. Developed data maintenance processes to improve accuracy and efficiency of audience and lead data handling.

Digital Marketing Specialist at The Knowledge Academy

February 1, 2020 - January 31, 2026

Managed end-to-end Google Ads PPC campaigns and lead generation strategy for professional training programs, supporting organisational revenue goals. Optimised keyword bidding, ad copy, and audience targeting to improve conversion rates across multiple campaign sets. Implemented and analysed conversion tracking via GA4 and GTM to report on ROAS and CPA. Partnered with cross-functional marketing and sales teams to align PPC strategy with lead generation and revenue targets. Monitored Google Ads and Bing Ads trends to continuously refine performance marketing approach.

Marketing Team Member at The Knowledge Academy

May 1, 2019 - January 31, 2020

Assisted in managing Google Ads campaigns and supported execution of paid marketing activities. Conducted competitor website analysis to inform market and campaign strategy. Coordinated course enrolment scheduling on the company website, ensuring smooth execution of training program timelines.