Michel Mahfoud

Managed SEO for a 15-language WordPress website with 1,500+ articles, optimizing site architecture and international SEO structure. Identified and resolved crawl inefficiencies, duplicate content, and metadata issues using Screaming Frog and Google Search Console. Increased indexed pages by 10–15% by improving crawlability and resolving structural SEO problems. Analyzed GA4 and Search Console data to identify performance trends, indexing gaps, and optimization opportunities. Conducted keyword research and competitive analysis using SEMrush to find ranking opportunities and content gaps across multiple markets. Collaborated with developers and content teams to implement SEO improvements and site structure optimizations, leveraging software development background for deeper understanding of technical implementation and performance.

Developed a full-stack e-commerce website using C#/.NET with a responsive frontend and deployed it on cloud infrastructure (AWS & Azure).

Developed and deployed AI solutions and virtual machines using Microsoft Azure AI Studio to support scalable applications. Built full-stack web applications using C#, .NET, and Python, contributing to backend and frontend development. Designed and optimized SQL databases and backend systems for efficient data integration and performance. Implemented CI/CD pipelines using Git and Azure DevOps to streamline deployment processes.