Collaboration, ownership, passion and courage guide my work and decisions. I bring 10 years of expertise in understanding the “heart’s business” by turning ambiguity and data into outcomes that are reliable, responsible and desirable for organisations, teams and customers. I’m fuelled by complex B2B/B2C problems—connecting end users with business stakeholders through research and design to improve products, scale acquisition, and create measurable impact. I also use AI to streamline research, synthesis, planning and workshop facilitation.

Andreia Pais da Cunha

Collaboration, ownership, passion and courage guide my work and decisions. I bring 10 years of expertise in understanding the “heart’s business” by turning ambiguity and data into outcomes that are reliable, responsible and desirable for organisations, teams and customers. I’m fuelled by complex B2B/B2C problems—connecting end users with business stakeholders through research and design to improve products, scale acquisition, and create measurable impact. I also use AI to streamline research, synthesis, planning and workshop facilitation.

Available to hire

Collaboration, ownership, passion and courage guide my work and decisions. I bring 10 years of expertise in understanding the “heart’s business” by turning ambiguity and data into outcomes that are reliable, responsible and desirable for organisations, teams and customers.

I’m fuelled by complex B2B/B2C problems—connecting end users with business stakeholders through research and design to improve products, scale acquisition, and create measurable impact. I also use AI to streamline research, synthesis, planning and workshop facilitation.

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Work Experience

Product Designer at Until Product development agency.
January 1, 2026 - Present
Ran usability testing for an automotive brand (10 tests) leading to a new webpage with +12% conversion. Developed KPIs and a referral program with a prop tech startup, reaching +700 active new users in 2 months. Conducted concept testing for a crypto web app to uncover major drop-outs during trade, resulting in design improvements that helped achieve 50% conversion for users. Co-developed the business research plan and helped secure the first 4 UX research projects in 3 months. Used AI to plan and synthesize interviews/usability tests, create personas, and produce decks and strategic plans spanning the customer journey.
Brand Manager at HR startup.
February 1, 2022 - December 31, 2023
Developed brand and visual universe, creating 70 exclusive illustrations and producing UI design and brand assets for website and app.
Design Studio Manager (Graphic Designer & Project Manager) at Watch MeVillae Studio / Design Studio
December 1, 2017 - February 1, 2022
Managed 5 in-house and freelance designers over 2 years, delegating tasks daily. Created +50 brands for different sectors mainly for B2C. Produced promotional design for 30+ events, receiving the title of recurrent year celebrations. Designed packaging and label work for fashion, food and beverage artisanal brands, increasing sales and production.

Education

Master Degree in Graphic Design and Editorial Projets at IADE European University
January 1, 2010 - January 1, 2014

Qualifications

Post-Graduation on WEB, UX & UI Design
January 1, 2010 - January 1, 2014
Pre-Bologna Bachelor Degree in Communication Design
January 1, 2010 - January 1, 2014
Service Design Practitioner Certification
January 11, 2030 - July 10, 2026
SDN Academy Service design school
January 11, 2030 - July 10, 2026

Industry Experience

Software & Internet, Professional Services, Retail, Education

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