Digital marketing and sales professional with hands-on experience across Google Ads, SEO, GA4, GTM, Meta Ads, WordPress, and performance reporting. I combine analytics with commercial thinking to improve visibility, drive qualified leads, and support booked revenue. I’m comfortable working end-to-end—from keyword research and campaign optimization (structure, negatives, ad assets, landing-page recommendations) to conversion tracking and ROAS/CTR/CPC/CPA reporting. I also bring strong client communication and lead generation experience from previous sales roles.

Serge Habinshuti

Digital marketing and sales professional with hands-on experience across Google Ads, SEO, GA4, GTM, Meta Ads, WordPress, and performance reporting. I combine analytics with commercial thinking to improve visibility, drive qualified leads, and support booked revenue. I’m comfortable working end-to-end—from keyword research and campaign optimization (structure, negatives, ad assets, landing-page recommendations) to conversion tracking and ROAS/CTR/CPC/CPA reporting. I also bring strong client communication and lead generation experience from previous sales roles.

Available to hire

Digital marketing and sales professional with hands-on experience across Google Ads, SEO, GA4, GTM, Meta Ads, WordPress, and performance reporting. I combine analytics with commercial thinking to improve visibility, drive qualified leads, and support booked revenue.

I’m comfortable working end-to-end—from keyword research and campaign optimization (structure, negatives, ad assets, landing-page recommendations) to conversion tracking and ROAS/CTR/CPC/CPA reporting. I also bring strong client communication and lead generation experience from previous sales roles.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

French
Fluent
English
Advanced
Finnish
Intermediate

Work Experience

Digital Marketing / SEO Support at pnt2pnt Oy, Finland
February 1, 2026 - Present
Planned and optimized local Google Ads campaigns, including keyword structures, negative keywords, and ad assets. Analyzed GA4, GTM and booking data to report ROAS, CTR, CPC, CPA and booked value. Recommended landing-page and SEO improvements for local Finnish service pages to improve lead generation performance.
Digital Marketing Intern at Thalgo Finland Oy, Finland
October 1, 2024 - March 31, 2026
Created digital content and campaign assets for B2B and B2C beauty brands. Updated WordPress landing pages with SEO titles, meta descriptions and page content. Supported GA4, GTM and Meta Pixel tracking using Mailchimp, Canva and Photoshop.
Sales Development Representative at Science Pitchers & Savage Moves
December 1, 2022 - December 31, 2023
Generated B2B leads through outbound prospecting, cold calls and email outreach. Built sales messaging and contributed to lead pipeline development through structured outreach and follow-up.
Client Advisor (Savings, Insurance & Investments) at iA Financial Group
January 1, 2017 - December 31, 2019
Advised clients on savings, insurance and investment products. Reached 110% of sales targets through consultative client communication and product guidance.

Education

BBA, Business Administration at Turku University of Applied Sciences, Finland
January 11, 2030 - July 10, 2026
BBA, Management at University of Sherbrooke, Canada
January 11, 2030 - July 10, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Financial Services, Education, Retail, Professional Services