Senior designer specialising in brand identity and visual systems, with 14 years of experience across globally recognised agencies and independent practice. Based in Europe for the past six years, working with clients across Australia, Asia, North America and Europe, with a strong niche in the health sector. Deep expertise across visual identity systems, art direction and digital design—delivering brand strategy, typography-led systems, campaign and digital design, and cohesive guidance through styleguides and websites.

Caleb De Gabriel

Senior designer specialising in brand identity and visual systems, with 14 years of experience across globally recognised agencies and independent practice. Based in Europe for the past six years, working with clients across Australia, Asia, North America and Europe, with a strong niche in the health sector. Deep expertise across visual identity systems, art direction and digital design—delivering brand strategy, typography-led systems, campaign and digital design, and cohesive guidance through styleguides and websites.

Available to hire

Senior designer specialising in brand identity and visual systems, with 14 years of experience across globally recognised agencies and independent practice. Based in Europe for the past six years, working with clients across Australia, Asia, North America and Europe, with a strong niche in the health sector.

Deep expertise across visual identity systems, art direction and digital design—delivering brand strategy, typography-led systems, campaign and digital design, and cohesive guidance through styleguides and websites.

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Work Experience

Branding Specialist at Self-employed
January 1, 2019 - September 1, 2026
Independent branding specialist based in Italy, working directly with clients across Europe, Australia, the Middle East and North America. Delivered visual identity systems and digital design solutions with emphasis on art direction, typography, and cohesive brand systems for healthcare and registry organisations. Provided end-to-end design support including brand identities, campaign/communications design, pitch materials, and styleguides.
Senior Designer at Dentsu Creative
January 1, 2017 - January 1, 2019
Designer at VML
January 1, 2012 - January 1, 2017
In-agency design role collaborating with the creative team across brand campaigns and production. Worked on editorial, online, packaging, retail and digital for national and global clients, including brand architecture, type and layout design, and communications assets.

Education

Diploma of Graphic Design at Holmesglen Institute
January 1, 2009 - January 1, 2011

Qualifications

Certificate IV in Design
January 1, 2008 - January 1, 2008
Diploma of Graphic Design
January 1, 2009 - January 1, 2011
Certificate IV in Design
January 1, 2008 - January 1, 2008

Industry Experience

Healthcare, Life Sciences, Government, Media & Entertainment, Retail, Education, Professional Services