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My experience spans social media management, marketing campaign development, digital storytelling, and multimedia content creation. I have contributed to campaigns for museums, student organizations, and university communications through content strategy, copywriting, video production, graphic design, and audience engagement. In addition to marketing and social media, I have experience in public relations writing, media kit development, stakeholder communication, event promotion, and campaign planning. I am passionate about using strategic communication and compelling storytelling to build meaningful connections across diverse communities.…My experience spans social media management, marketing campaign development, digital storytelling, and multimedia content creation. I have contributed to campaigns for museums, student organizations, and university communications through content strategy, copywriting, video production, graphic design, and audience engagement. In addition to marketing and social media, I have experience in public relations writing, media kit development, stakeholder communication, event promotion, and campaign planning. I am passionate about using strategic communication and compelling storytelling to build meaningful connections across diverse communities.

Li Weiqi

Content Creator, Content Producer, Copywriter, +6

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My experience spans social media management, marketing campaign development, digital storytelling, and multimedia content creation. I have contributed to campaigns for museums, student organizations, and university communications through content strategy, copywriting, video production, graphic design, and audience engagement. In addition to marketing and social media, I have experience in public relations writing, media kit development, stakeholder communication, event promotion, and campaign planning. I am passionate about using strategic communication and compelling storytelling to build meaningful connections across diverse communities.…My experience spans social media management, marketing campaign development, digital storytelling, and multimedia content creation. I have contributed to campaigns for museums, student organizations, and university communications through content strategy, copywriting, video production, graphic design, and audience engagement. In addition to marketing and social media, I have experience in public relations writing, media kit development, stakeholder communication, event promotion, and campaign planning. I am passionate about using strategic communication and compelling storytelling to build meaningful connections across diverse communities.

Available to hire

My experience spans social media management, marketing campaign development, digital storytelling, and multimedia content creation. I have contributed to campaigns for museums, student organizations, and university communications through content strategy, copywriting, video production, graphic design, and audience engagement. In addition to marketing and social media, I have experience in public relations writing, media kit development, stakeholder communication, event promotion, and campaign planning. I am passionate about using strategic communication and compelling storytelling to build meaningful connections across diverse communities.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Work Experience

Social Media Ambassador at College of Communications and Information (Atlanta Business Trip Takeover)

March 1, 2026 - Present

Produced short-form photo and video content for the college’s official Instagram during a student networking trip. Planned, filmed, edited, and published content on tight timelines. Wrote platform-specific captions and copy tailored to student audiences. Managed community engagement by responding to comments and interacting with followers.

Project Leader at McClung Museum of Natural History and Culture (Student Engaging Campaign)

January 1, 2026 - April 30, 2026

Led a semester-long collaborative social media campaign supporting a museum exhibition. Conducted audience and competitor research to develop a social media strategy. Planned and created content for Instagram and Facebook, including on-camera promotional videos and managing a content calendar. Increased Instagram following by 64 and Facebook by 82 during the campaign, reaching 14,157 total impressions. Evaluated performance by collecting and analyzing engagement and feedback data to identify content trends and optimization opportunities.

Research Assistant (School of Arts) at The University of Tennessee, Knoxville (UTK)

August 20, 2025 - May 1, 2026

Edited academic conference recordings using Adobe Premiere Pro. Organized footage, trimmed video, synchronized and edited audio tracks, created and refined subtitles, and prepared polished videos to improve accessibility and engagement.

Tech Assistant (Media Equipment Support) at College of Communication and Information, UTK

January 1, 2025 - May 1, 2026

Managed circulation and maintenance of professional photography and multimedia equipment. Provided technical guidance to students on proper equipment operation and maintained accurate inventory records to ensure equipment readiness.

Individual Journalist at LNU (Featured Multimedia Journalism Project)

September 1, 2024 - December 31, 2024

Led an interview-based news feature by developing the story concept, conducting in-depth interviews, filming on location, editing video and audio, and completing post-production; the project received the highest evaluation in the cohort. Produced a documentary photo series using a Canon DSLR, applying composition and lighting principles to capture museum exhibitions and urban landscapes.