Available to hire
I am a Digital Marketing and SEO Specialist with over 7 years of experience helping businesses grow their online presence. With a deep understanding of SEO, social media advertising, and digital strategies, I’ve successfully managed campaigns across various platforms, including Facebook, Instagram, Google Ads, and LinkedIn.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
Language
English
Fluent
Arabic
Fluent
Work Experience
Social Media Specialist at Rahma Health - Australia
May 1, 2026 - PresentManaged Rahma Health’s social media presence across Arabic and English platforms, ensuring consistent brand voice and culturally sensitive communication. Planned, created, and scheduled awareness and educational content focused on health, wellbeing, community support, and multicultural audiences. Coordinated timely responsive content around relevant social issues, campaigns, and community events. Supported video production with captions, subtitles, and platform formatting, and published content. Managed Meta Ads campaigns to increase reach, engagement, profile activity, and community awareness. Monitored audience engagement, responded to comments and messages, and supported community interactions according to agreed communication guidelines. Tracked content and ad performance, prepared updates, and recommended improvements based on engagement and campaign insights.
SEO Freelancer at Get in Canada - Canada
May 1, 2025 - PresentPlanned and executed comprehensive SEO strategies to increase organic visibility, lead generation, and conversion rates for immigration-related services. Conducted technical, on-page, and off-page SEO audits using Ahrefs, SEMrush, Screaming Frog, and Google Search Console, providing actionable recommendations for performance improvement. Performed keyword research and competitor analysis with Google Keyword Planner and SEMrush to identify high-value search terms and optimize website content accordingly. Improved site structure, internal linking, and metadata to improve crawlability, indexing, and search rankings. Managed link-building campaigns to enhance domain authority and strengthen the website’s online presence. Tracked and analyzed performance metrics using GA4 and Google Data Studio, delivering detailed reports to stakeholders.
Digital Marketing Specialist at Patoul - Germany
May 1, 2025 - PresentDeveloped and executed integrated digital marketing strategies across a portfolio of businesses, with a strong focus on Shopify SEO optimization to boost organic visibility and drive e-commerce growth. Managed full-funnel Meta (Facebook & Instagram) advertising campaigns, optimizing targeting, creatives, and budgets to increase online sales and ROAS. Aligned marketing strategies, media planning, and project budgets to consistently meet and exceed business goals. Partnered with cross-functional teams to create engaging digital content including copywriting, creative assets, and brand-consistent messaging. Created and maintained digital marketing improvement roadmaps with ongoing performance analysis and actionable recommendations. Contributed to marketing operations including technology integrations (e.g., Salesforce) and reporting dashboards to track campaign effectiveness.
SEO Freelancer at Apriceot - USA
February 1, 2025 - PresentConducted comprehensive SEO audits using Ahrefs, SEMrush, Screaming Frog, and Google Search Console to identify technical, on-page, and off-page optimization opportunities. Developed and executed keyword strategies using Google Keyword Planner, Ubersuggest, and SEMrush to target high-intent search terms and increase organic traffic and qualified leads. Optimized website content, metadata, schema markup, and internal linking to improve Google search rankings and enhance user experience. Managed link-building campaigns via outreach automation tools and tracked backlink growth using Ahrefs and Majestic. Monitored performance metrics via Google Analytics 4 (GA4) and Google Data Studio, delivering actionable reports and recommendations to maximize ROI.
Digital Marketing Specialist at Nuring App - Canada
February 1, 2025 - PresentDeveloped digital marketing strategies to grow awareness, engagement, and user acquisition for the Nuring wellness app. Created social content strategies covering Muslim wellness, Hajj preparation, Ramadan, health tracking, and spiritual lifestyle topics. Planned social media content calendars that combine educational, emotional, and app-feature messaging. Supported app positioning through clear messaging around wellness tracking, Hajj step tracking, walking endurance, and habit-building features. Wrote and optimized website, blog, email, and social content for SEO, AEO, and audience engagement. Performed keyword research and content clustering to improve organic reach among Muslim audiences across North America and global markets. Analyzed campaign and content performance to improve messaging, user engagement, and download-focused marketing efforts.
SEO Specialist at NZRH - Egypt
January 1, 2025 - PresentDeveloped and implemented SEO strategies to improve organic visibility, search rankings, and qualified website traffic. Conducted keyword research, competitor analysis, and content gap analysis to identify growth opportunities. Optimized website pages, metadata, headings, internal linking, and content structure to improve search performance. Performed technical SEO audits to identify crawlability, indexing, speed, and site structure issues. Supported content planning by creating SEO-focused briefs, blog topics, and landing page recommendations. Monitored website performance using Google Search Console, Google Analytics, and SEO platforms. Prepared SEO reports with insights, progress tracking, and actionable recommendations.
SEO Freelancer at Olives and Heather - Ramallah
October 1, 2024 - PresentConducted comprehensive SEO audits to identify technical, on-page, and off-page optimization opportunities, improving website health and search rankings. Developed and implemented keyword strategies aligned with target market trends to increase organic traffic and visibility. Optimized website content, metadata, and internal linking to improve Google Search performance and user engagement. Executed targeted link-building campaigns to enhance domain authority and brand credibility. Monitored performance metrics using Google Analytics, Search Console, and other SEO tools to track progress and adjust strategies for maximum ROI.
Digital Marketing Specialist at Kangar Digital - Turkey
March 1, 2023 - February 1, 2025Planned, executed, and optimized integrated multi-channel digital marketing campaigns across social media, email marketing, SEO/SEM, content marketing, display advertising, and paid media while ensuring alignment with overall business goals. Monitored, analyzed, and refined campaign performance using advanced analytics tools and implemented data-driven adjustments to maximize ROI and conversion rates. Performed in-depth data analysis to generate actionable insights, prepare regular performance reports, and recommend strategies to enhance marketing effectiveness. Built platform-specific social media strategies to grow brand awareness, engagement, and community reach across Facebook, Instagram, LinkedIn, and other channels. Conducted market research and competitor analysis to track industry trends, customer behavior, and competitor activity to uncover growth opportunities and refine campaign strategy. Managed marketing budgets effectively to achieve maximum return on investment while mee
Digital Marketing Specialist at Tru stangle - Saudi Arabia
February 1, 2022 - February 1, 2024Developed digital marketing strategies and managed day-to-day execution across a portfolio of businesses. Aligned marketing strategies, media planning, and project budgets to meet business goals. Assisted with marketing operations and discussions on technology development including integration of programs such as Salesforce. Partnered with teams on digital content creation including creativity, copywriting, asset management, and utilization of brand voice. Oversaw creative development and produced content to boost brand visibility while adhering to brand guidelines. Managed lead generation and acquisition marketing across search, display, email, social, and e-commerce to drive conversions with lean budgets. Created and maintained digital marketing improvement roadmaps while managing day-to-day execution of an umbrella strategy. Assisted in development of reporting benchmarks and dashboards.
Senior SEO Specialist at Bayzat - United Arab Emirates
January 1, 2022 - March 1, 2023Developed and managed optimization strategies to increase the company’s search engine results ranking in new markets such as KSA and others. Researched SEO keywords for use throughout the company’s website and marketing materials and set measurable goals demonstrating improvements in marketing efforts. Monitored daily performance metrics to understand SEO strategy performance and took needed actions with other marketing departments. Managed communications with marketing department teams to align company goals beyond SEO and collaborated within the department to manage SEO strategy. Updated content and website links for maximum optimization and search engine ranking. Managed link-building strategy for the KSA website and managed connections with partners.
SEO Specialist at Elit Hair Clinic - Turkey
February 1, 2021 - August 1, 2022Conducted regular SEO audits across types including technical, content, keywords, competitors, and related areas. Identified and executed opportunities to scale organic traffic and worked with relevant teams to ensure functionality and implementation. Recommended and executed with the development team the necessary website architecture, internal linking, and content strategy to ensure maximum organic exposure. Worked closely with development team to ensure the website meets SEO, usability, and mobility standards and best practices. Analyzed, tracked, and delivered SEO reports, initiatives, and campaigns to other marketing teams. Stayed up-to-date with search engine updates to identify trends and implement SEO-driven temporary strategies to achieve maximum ROI through organic campaigns.
Freelancer Search Engine Optimization Specialist at MEN A Alliances - Palestine
February 1, 2021 - PresentAudited, strategized, coordinated, built, executed, monitored, and analyzed link-building campaigns for MEN A’s clients. Identified bloggers to outreach to, qualified those sites, and set up outreach automation and templates needed to reach out efficiently. Worked with the content team to identify and create linkable assets and manage SEO-fit content blogs. Worked on other SEO tasks such as citation building, keyword research, and SEO audit work. Managed execution of SEO strategies including keyword strategy implementation, technical recommendation implementation, and tactical strategy execution based on competitive analysis. Performed site-level optimization improving site structure, page construction, compelling SEO copywriting, and updating metadata. Performed detailed website analysis focusing on crawlability, site architecture, and site content. Presented audits and reports to clients and managed meetings to get the right feedback.
SEO Trainee (Volunteer) at Gaza Sky Geeks – Gaza
August 1, 2020 - August 1, 2020Delivered an SEO entrance training session to a group of trainees.
SEO and Social Media Specialist at Detour Business Solutions - USA
June 1, 2019 - December 1, 2020Managed social media campaigns across different platforms such as Facebook, Instagram, Snapchat, and LinkedIn. Prepared social media campaign reports including results and recommendations. Followed up on technical issues and problems with social media platforms. Managed on-page and off-page SEO optimization processes including keyword analysis and connecting Google tools. Prepared detailed action plans for on-page and off-page SEO, resolved errors, and resolved technical issues with developers. Prepared SEO status analysis and deep SEO auditing reports. Worked on SEO across different content management systems including WordPress, Skwid, T-Soft, and e-commerce.
Digital Marketer at In2World - Belgium
January 1, 2019 - May 1, 2019Managed social media accounts for clients on LinkedIn, Twitter, Instagram, and Facebook. Responsible for managing Facebook campaigns including brand awareness, website clicks, lead generation, messages, and more. Performed Instagram paid campaigns to increase followers for clients’ accounts. Prepared SEO and SEM progress reports and delivered them to clients. Mentored many SEO and social media group trainees to work on client websites later.
Junior Search Engine Optimization at Coming Training - Kingdom of Saudi Arabia
July 1, 2018 - December 1, 2018Managed Google Ads campaigns to get more website visits. Worked on enhancing on-page SEO elements of the website. Performed SEO audits and action plans for the website. Managed keyword and competitor full analysis. Mastered the Yoast SEO tool including readability, meta descriptions, titles, tags, keyphrases, and social media sharing options. Managed GMB profiles and local graphs for websites and created branch cards while working on enhancing the appearance of local graphics and resolving issues related to suspension.
Social Media Specialist / Digital Marketing Specialist (Volunteer work) at UCA S In cu b ator – Gaza
August 1, 2017 - October 1, 2018Worked on stop motion projects and managed communication with stop motion experts internationally. Prepared materials and handmade elements.
Education
Bachelor's Degree in English Literature at Aqsa University – Palestine
September 1, 2013 - July 1, 2018Information Technology Department / Multimedia Diploma at 89% University College of Applied Science – Palestine
September 1, 2015 - May 1, 2018High School Diploma at Fahad Al-Sabah School – Palestine
September 1, 2013 - July 1, 2014Qualifications
Industry Experience
Education, Healthcare, Non-Profit Organization, Professional Services, Retail, Software & Internet, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Beginner
Beginner
Beginner
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