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Art director and luxury storyteller with over 8 years of experience in the jewellery and lifestyle sector. I create memorable brand experiences—from creative concept development to omnichannel campaign execution—combining a strong aesthetic sensibility with a data-driven approach. Results-driven in international contexts, I manage brand strategy and experiential activations, lead art direction for seasonal collections, and optimize performance through KPI monitoring across organic social and digital PR. I collaborate with multidisciplinary creative teams to deliver impactful storytelling across channels.…Art director and luxury storyteller with over 8 years of experience in the jewellery and lifestyle sector. I create memorable brand experiences—from creative concept development to omnichannel campaign execution—combining a strong aesthetic sensibility with a data-driven approach. Results-driven in international contexts, I manage brand strategy and experiential activations, lead art direction for seasonal collections, and optimize performance through KPI monitoring across organic social and digital PR. I collaborate with multidisciplinary creative teams to deliver impactful storytelling across channels.

Ottavia Mazzantelli

Brand Strategist, Marketing Strategist, Art Director

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Art director and luxury storyteller with over 8 years of experience in the jewellery and lifestyle sector. I create memorable brand experiences—from creative concept development to omnichannel campaign execution—combining a strong aesthetic sensibility with a data-driven approach. Results-driven in international contexts, I manage brand strategy and experiential activations, lead art direction for seasonal collections, and optimize performance through KPI monitoring across organic social and digital PR. I collaborate with multidisciplinary creative teams to deliver impactful storytelling across channels.…Art director and luxury storyteller with over 8 years of experience in the jewellery and lifestyle sector. I create memorable brand experiences—from creative concept development to omnichannel campaign execution—combining a strong aesthetic sensibility with a data-driven approach. Results-driven in international contexts, I manage brand strategy and experiential activations, lead art direction for seasonal collections, and optimize performance through KPI monitoring across organic social and digital PR. I collaborate with multidisciplinary creative teams to deliver impactful storytelling across channels.

Available to hire

Art director and luxury storyteller with over 8 years of experience in the jewellery and lifestyle sector. I create memorable brand experiences—from creative concept development to omnichannel campaign execution—combining a strong aesthetic sensibility with a data-driven approach.

Results-driven in international contexts, I manage brand strategy and experiential activations, lead art direction for seasonal collections, and optimize performance through KPI monitoring across organic social and digital PR. I collaborate with multidisciplinary creative teams to deliver impactful storytelling across channels.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Spanish; Castilian

Advanced

Russian

Intermediate

Work Experience

Brand & Event Manager at DaveriVicenza Srl · CuoriMilano

June 1, 2021 - Present

Defined and implemented brand strategy for Italian and international markets, ensuring consistency with brand values. Conceived and coordinated experiential events and brand activation projects to strengthen positioning in the luxury segment. Led art direction for installations, set designs and photo shoots for seasonal collections. Managed the social editorial calendar (organic community growth), monitored KPIs and optimized performance. Coordinated multidisciplinary creative teams (graphic designers, videographers, stylists) to produce visual and video assets, and managed Digital PR through scouting, briefing and coordination of influencers and talents for new collection launches.

Export Manager & Marketing Assistant at Segis Spa

September 1, 2019 - March 1, 2021

Conducted international market trend and competitor research to support strategic decisions. Developed marketing plans for new product launches in collaboration with international designers. Supported brand awareness and PR strategies in foreign markets (USA, Vietnam, Europe). Managed social media and created content for international communication channels.

Communication Specialist at Mazzantelli & Grassini Gioielleria

September 1, 2015 - September 1, 2019

Developed editorial planning and jewelry storytelling campaigns for luxury brands. Organized and participated in industry trade fairs and customer loyalty events. Planned marketing campaigns aimed at achieving seasonal sales objectives.