Available to hire
I’m Greg Sheppard, a senior creative director and head of content with 20+ years leading brand strategy and content that win awards and drive measurable growth. My career spans leading agencies (TBWA\Hunt\Lascaris, Ogilvy, BBDO, FCB, Interbrand) and C-suite partnerships across FMCG, tech, sports, entertainment, and education.
Experience Level
Language
English
Advanced
Afrikaans
Advanced
Work Experience
Creative Director at ContentBacon
July 1, 2025 - PresentLeads brand strategy and performance-focused content storytelling across SaaS, education, and emerging tech. Directs editorial planning, tone of voice, and platform-specific content strategy across multiple concurrent client accounts. Collaborates with writers, designers, and strategists to ensure creative is on-brand, purposeful, and measurable, while building internal creative systems and processes to improve consistency and quality at scale.
Founder and Senior Strategic Creative Consultant at Vertical Limit Productions
January 1, 2018 - PresentProvides high-level creative consultancy and strategic advisory to blue-chip clients including Red Bull, Heineken, Pernod Ricard, BMW, Discovery, and L’Oreal. Partners with C-suite to align creative with business KPIs and ROI, while controlling and optimising budgets ranging from $10k to $4.5m. Integrates emerging technologies (AR/VR, experiential, and data-driven personalisation) into omnichannel campaign frameworks and consistently improves brand awareness and sales outcomes.
Founder and CEO at View4All Group
January 1, 2018 - PresentConceptualised, launched, and scaled Africa’s first free-access AVOD platform using a zero-data Wi-Fi delivery model. Built and managed a three-pillar ecosystem (View4All.tv, Studio4.africa, Edu4All), including platform architecture, content acquisition pipeline, and advertising-driven monetisation. Oversees commercial functions such as ad inventory, programmatic integration, audience segmentation, and analytics to maximise revenue per user; also leads creative direction, campaign integration (TTL, digital, experiential), and C-suite alignment.
Creative Director / Company Director at Vertical Limit Productions
March 1, 2014 - December 31, 2017Directed creative and business strategy for the production house with full P&L responsibility. Secured and managed major accounts including Samsung, Liberty Group, Airtel, Bentley, BBC, and DSTV. Led conceptualisation and execution of large-scale experiential marketing, live events, and immersive activations across the continent, and built and mentored multidisciplinary teams (designers, strategists, producers, technologists).
Freelance Creative
January 1, 2010 - January 1, 2014Freelance creative work for various Johannesburg agencies; clients included Ford, MTN, Toyota, Airtel, and Virgin Mobile.
Creative Director at Interbrand Sampson
January 1, 2009 - PresentCreative direction for African and international brands (as listed in the resume).
Creative Director at The Agency JHB
January 1, 2007 - January 1, 2008Creative direction for Telkom, Yellow Pages, AVBOB.
Art Director at FCB South Africa
January 1, 2004 - PresentArt direction for Vodacom, Toyota, Adcock Ingram, and Beacon.
Senior Art Director at JHB
January 1, 2004 - January 1, 2007Senior art direction on client work including Ogilvy, Y&R, BBDO, TBWA, and WPP.
Junior Art Director at TBWA\Hunt\Lascaris
January 1, 2001 - January 1, 2002Junior art direction for BMW, MTN, Tiger Brands, and Standard Bank.
Education
BA in Art Direction and Marketing at AAA School of Advertising
January 1, 2000 - July 12, 2026Senior Certificate / Matric at Pretoria Boys High School
January 1, 1996 - July 12, 2026Qualifications
Industry Experience
Media & Entertainment, Education, Software & Internet, Telecommunications, Professional Services, Consumer Goods
Experience Level
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