Creative Strategist Lead at PT. Creatorz Media Network

Led development of brand strategy frameworks, campaign architecture, and messaging systems for agency-led initiatives and high-profile clients. Built internal strategic presentation infrastructure including pitching decks, proposal structures, and reporting frameworks to standardize narrative clarity and brand positioning across client engagements. Spearheaded strategic proposal and creative pitching for clients such as Shell Indonesia and Skinlution, translating complex corporate briefs into narrative-driven campaign concepts aligned with client objectives. Co-built and executed integrated campaign and content ecosystems for an (Gimory) group, aligning brand positioning and audience insight with creator execution across digital platforms. Drove end-to-end brand development and launch strategy for "ado" under CreatorTV’s brand incubation initiative, defining positioning, narrative foundation, tone of voice, and launch communication architecture. Structured and scaled a portfolio of 3

Content Writer (Internship) at OB–B Indonesia

Developed scripts and narrative concepts for documentary films, branded content, and web series, ensuring message clarity and alignment with regional streaming audience objectives. Collaborated with directors and creative teams to translate abstract ideas into structured, engaging narratives while maintaining brand relevance across digital platforms.

Graphic Designer / Regulatory Assistant (Internship) at Pusbang Film (Ministry of Education and Culture)

Managed regulatory workflows for national film production, including administrative processing of FPP&B and filming permits. Designed visual communication materials and promotional assets for national film programs, ensuring compliance with institutional branding and industry standards.