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I’m a confident, organised and passionate brand, social, PR and marketing professional specialising in the F+B, hospitality and fashion industries. I’ve built and executed brand positioning, social media strategy, PR and digital campaigns, and strengthened customer and partner relationships across Australia and New Zealand. I’m an effective team player with strong interpersonal skills, a curiosity-driven mindset and a proven track record in people management. I enjoy creative, fast-paced, team-based environments where I can deliver high-quality outcomes and contribute to business growth through community engagement and revenue impact.…I’m a confident, organised and passionate brand, social, PR and marketing professional specialising in the F+B, hospitality and fashion industries. I’ve built and executed brand positioning, social media strategy, PR and digital campaigns, and strengthened customer and partner relationships across Australia and New Zealand. I’m an effective team player with strong interpersonal skills, a curiosity-driven mindset and a proven track record in people management. I enjoy creative, fast-paced, team-based environments where I can deliver high-quality outcomes and contribute to business growth through community engagement and revenue impact.

Melia Quenby

PR Freelancer, Social Media Manager, Digital Marketer, +2

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I’m a confident, organised and passionate brand, social, PR and marketing professional specialising in the F+B, hospitality and fashion industries. I’ve built and executed brand positioning, social media strategy, PR and digital campaigns, and strengthened customer and partner relationships across Australia and New Zealand. I’m an effective team player with strong interpersonal skills, a curiosity-driven mindset and a proven track record in people management. I enjoy creative, fast-paced, team-based environments where I can deliver high-quality outcomes and contribute to business growth through community engagement and revenue impact.…I’m a confident, organised and passionate brand, social, PR and marketing professional specialising in the F+B, hospitality and fashion industries. I’ve built and executed brand positioning, social media strategy, PR and digital campaigns, and strengthened customer and partner relationships across Australia and New Zealand. I’m an effective team player with strong interpersonal skills, a curiosity-driven mindset and a proven track record in people management. I enjoy creative, fast-paced, team-based environments where I can deliver high-quality outcomes and contribute to business growth through community engagement and revenue impact.

Available to hire

I’m a confident, organised and passionate brand, social, PR and marketing professional specialising in the F+B, hospitality and fashion industries. I’ve built and executed brand positioning, social media strategy, PR and digital campaigns, and strengthened customer and partner relationships across Australia and New Zealand.

I’m an effective team player with strong interpersonal skills, a curiosity-driven mindset and a proven track record in people management. I enjoy creative, fast-paced, team-based environments where I can deliver high-quality outcomes and contribute to business growth through community engagement and revenue impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

Work Experience

Head of Social Lead (maternity leave contract) at From The Memo

February 1, 2023 - February 1, 2024

Built a comprehensive social media channel strategy for key platforms (Instagram, Facebook, TikTok, Threads and Pinterest). Improved brand visibility and reach to over 7 million accounts with 227% growth in engagement year-on-year. Conducted A/B testing for creative elements, improving campaign effectiveness by 30%. Oversaw multi-faceted social marketing across all channels, ensuring alignment to brand objectives and consistent high-quality results. Managed retail and brand stakeholder relationships, crafted and implemented an updated content strategy aligned with contractual agreements and exclusivity (including key medical experts), and navigated legal/commercial constraints to ensure social compliance. Coordinated partners, events and activations, and extended the maternity contract by an additional six months.

Communications, Marketing and Influencer Consultant (Partnering with premium retail, FMCG, hospitality and lifestyle brands across Australia and New Zealand) at MELIA QUENBY • Brand | Social Media | Marketing | PR

January 1, 2023 - Present

Develops integrated communications, content and campaigns aligned to brand and business objectives. Leads external communications across PR, partnerships, influencer marketing, content and social channels; manages media and strategic partnership opportunities to support product launches, campaigns and business initiatives. Creates storytelling frameworks and content strategies to strengthen brand awareness, engagement and reputation. Coordinates end-to-end content production including creative development, talent sourcing, supplier management and asset delivery. Provides campaign reporting, performance analysis and insights for key stakeholders.

Group Marketing Manager at Case International / CJC Management / Jacaranda Hub / FundFindr (CJCM)

August 1, 2022 - February 1, 2023

Redirected and created a new brand strategy for eight brands under the company umbrella with clear project timelines and key priorities. Led new talent projects to support partner and event goals and foster a development culture. Implemented real-time reporting and UTM tracking across brand activity. Collaborated with web developers to overhaul websites to be user-friendly, accessible and on-brand. Overhauled marketing budget, finding $22,000 in savings to reallocate to future campaigns; supported end-to-end rollout including new brand design and promotions in line with updated KPIs. Established LAM procedures for consistent communications and content creation for franchisees, introduced event reporting and CRM processes to track ROI for client events and qualification tracks for the sales funnel, and developed partnerships with higher education institutions focused on opportunities for Women in Engineering.

Brand and Social Media Manager at Bras N Things

July 1, 2020 - August 1, 2022

Owned brand management and social media rollout of new brand positioning across ANZ, SAF and USA. Developed and drove communications and social strategy aligned to company vision and purpose to build a community of confidence. Managed social media, creative and PR agency relationships to ensure campaigns aligned with brand purpose and global vision. Coordinated sponsorship events and stakeholder relationships; managed KPIs across customer acquisition metrics and supported revenue outcomes (sell-through and market share). Developed and executed campaign launch plans using an omnichannel approach, decoded consumer insights and refined creative strategy against KPIs. Led social content scheduling and daily community management across Instagram, Facebook, TikTok, LinkedIn, YouTube and Pinterest; produced social artwork and edited video content using Canva, Photoshop, Videoleap and Premiere Pro. Led a disability and accessibility inclusion initiative (Hanes Network for Disability and Access

PR & Social Account Manager at Tonik PR & Communications

January 1, 2018 - January 1, 2020

Responsible for campaign strategy and implementation for a portfolio of up to 12 clients. Developed media messaging across campaigns including media releases, pitches and brand narratives. Created strategies covering digital, marketing, PR communications and venue rollouts. Coordinated media sponsorship partnerships, ensuring deliverables were met and budgets maximised. Managed communications for events and initiatives including the ICC Women’s T20 World Cup launch and related brand activations. Built and audited social media strategies for multiple advertising and native content accounts; managed events on behalf of clients including functions, show cases, product launches, venue launches, masterclasses (virtual and on-site), concierge events and venue-related activations. Developed virtual masterclass programs for domestic and international audiences including messaging, product sourcing, sends, filming and tech. Produced campaign result reporting against key KPIs, developed new bu

Marketing & PR Coordinator / PA to Adriano Zumbo at Zumbo Patisserie Head Office (Sydney)

July 1, 2016 - February 1, 2018

Developed marketing strategies and coordinated with retail, brand and media stakeholders to execute plans. Drove social media strategy and content creation for Zumbo Patisserie and Zumbo Café accounts. Liaised with shopping centre management (Westfield, The Star, Emporium) to develop centre-specific promotional activities and events driving awareness and business outcomes. Produced promotional materials for marketing campaigns including partner efforts with Universal, Camilla, The Daily Edited, Foodora, Benefit Cosmetics and Zumbo’s Just Desserts. Coordinated marketing for new store openings and media events (e.g., Zumbaro(n) Day, Despicable Me 3 premiere, Vogue Fashion’s Night Out, Greens Banking Australia, Fridcorp launches and more), and managed brand partnerships and product campaign efforts with organisations such as Lurpak, Heilala Vanilla, Renault Australia and Sunbeam Australia. Facilitated media drops for new product launches with key media outlets and influencers. Manage