My name is Racheal Lawrence, I’m a Social Media Manager who believes that good content should do more than fill a feed it should make people stop, connect, and remember the brand behind it. My background in writing taught me how to communicate with intention long before I stepped into social media. Over time, that naturally evolved into managing digital platforms, creating content strategies, writing captions that sound like real people, planning content calendars, and helping brands build an online presence that feels authentic rather than performative. I’ve worked across content creation, social media management, and community engagement, supporting businesses by turning ideas into content that informs, entertains, and encourages meaningful interaction. Whether I’m organizing a month’s worth of content, researching trends, or refining a brand’s voice, I approach every project with the same goal: creating content that people genuinely want to engage with. What sets me apart isn’t just my ability to design a strategy or follow trends. It’s my ability to understand people. I pay attention to the conversations audiences are already having, the emotions behind their decisions, and the small details that make content feel relatable instead of scripted. I believe the strongest online communities are built when brands show up consistently, communicate honestly, and make their audience feel seen. Clients often appreciate that I’m dependable, organized, easy to collaborate with, and genuinely invested in the success of the brands I work with. I value clear communication, thoughtful planning, and creating systems that make social media feel less overwhelming and more intentional. For me, social media isn’t simply about posting content. It’s about approaching every brand with curiosity, intention, and the belief that thoughtful communication always stands out.

Rachel Lawrence

My name is Racheal Lawrence, I’m a Social Media Manager who believes that good content should do more than fill a feed it should make people stop, connect, and remember the brand behind it. My background in writing taught me how to communicate with intention long before I stepped into social media. Over time, that naturally evolved into managing digital platforms, creating content strategies, writing captions that sound like real people, planning content calendars, and helping brands build an online presence that feels authentic rather than performative. I’ve worked across content creation, social media management, and community engagement, supporting businesses by turning ideas into content that informs, entertains, and encourages meaningful interaction. Whether I’m organizing a month’s worth of content, researching trends, or refining a brand’s voice, I approach every project with the same goal: creating content that people genuinely want to engage with. What sets me apart isn’t just my ability to design a strategy or follow trends. It’s my ability to understand people. I pay attention to the conversations audiences are already having, the emotions behind their decisions, and the small details that make content feel relatable instead of scripted. I believe the strongest online communities are built when brands show up consistently, communicate honestly, and make their audience feel seen. Clients often appreciate that I’m dependable, organized, easy to collaborate with, and genuinely invested in the success of the brands I work with. I value clear communication, thoughtful planning, and creating systems that make social media feel less overwhelming and more intentional. For me, social media isn’t simply about posting content. It’s about approaching every brand with curiosity, intention, and the belief that thoughtful communication always stands out.

Available to hire

My name is Racheal Lawrence, I’m a Social Media Manager who believes that good content should do more than fill a feed it should make people stop, connect, and remember the brand behind it.

My background in writing taught me how to communicate with intention long before I stepped into social media. Over time, that naturally evolved into managing digital platforms, creating content strategies, writing captions that sound like real people, planning content calendars, and helping brands build an online presence that feels authentic rather than performative.

I’ve worked across content creation, social media management, and community engagement, supporting businesses by turning ideas into content that informs, entertains, and encourages meaningful interaction. Whether I’m organizing a month’s worth of content, researching trends, or refining a brand’s voice, I approach every project with the same goal: creating content that people genuinely want to engage with.

What sets me apart isn’t just my ability to design a strategy or follow trends. It’s my ability to understand people. I pay attention to the conversations audiences are already having, the emotions behind their decisions, and the small details that make content feel relatable instead of scripted. I believe the strongest online communities are built when brands show up consistently, communicate honestly, and make their audience feel seen.

Clients often appreciate that I’m dependable, organized, easy to collaborate with, and genuinely invested in the success of the brands I work with. I value clear communication, thoughtful planning, and creating systems that make social media feel less overwhelming and more intentional.

For me, social media isn’t simply about posting content. It’s about approaching every brand with curiosity, intention, and the belief that thoughtful communication always stands out.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Work Experience

Social Media and Content Marketing Manager at Space Rocket Digital
January 1, 2022 - February 1, 2026
Developed and executed multi-platform social media strategies across LinkedIn, Instagram, Facebook, TikTok, YouTube, X (Twitter), and Threads. Created and produced engaging content (posts, graphics, videos, blogs, infographics) aligned with brand identity and marketing objectives. Managed end-to-end content workflows including planning, scheduling, publishing, and optimization using Hootsuite, Buffer, Later, and Creator Studio. Oversaw daily social media operations such as community management (comments, DMs, mentions), audience engagement, and timely responses to inquiries. Conducted competitive analysis, market research, and trend monitoring to refine content performance. Measured and reported results using Google Analytics, Semrush, and platform insights to improve ROI. Designed and edited visual and video content to strengthen brand identity and increase engagement, while collaborating with leadership and cross-functional teams. Coordinated cross-channel digital campaigns, product

Education

BSc - Microbiology at University of Calabar, Cross River State
January 1, 2019 - March 1, 2025
BSc - Microbiology at University of Calabar
January 1, 2019 - March 1, 2025

Qualifications

Social Media Management, Social Media Marketing and Fundamentals of Social Media Advertising - Course
January 11, 2030 - July 13, 2026
The Complete Google Analytics Training
January 1, 2023 - July 13, 2026
Content Marketing Masterclass: Create Content That Sells - Course
January 11, 2030 - July 13, 2026
Emotional Intelligence at Work - Course
January 11, 2030 - July 13, 2026
SEO Optimization - Course
January 11, 2030 - July 13, 2026
Managing Up as an Employee - LinkedIn Learning
January 11, 2030 - July 13, 2026
Social Media Management, Social Media Marketing and Fundamentals of Social Media Advertising - Course
January 11, 2030 - July 13, 2026
The Complete Google Analytics Training
January 1, 2023 - July 13, 2026
Content Marketing Masterclass: Create Content That Sells
January 11, 2030 - July 13, 2026
Emotional Intelligence at Work
January 11, 2030 - July 13, 2026
SEO Optimization
January 11, 2030 - July 13, 2026
Managing Up as an Employee - LinkedIn Learning
January 11, 2030 - July 13, 2026

Industry Experience

Healthcare, Education, Software & Internet, Retail, Travel & Hospitality, Media & Entertainment, Professional Services, Consumer Goods, Other