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Marketing strategy professional with 3+ years of experience developing integrated campaigns and data-driven content across Google, The Walt Disney Company, and emerging brands. Skilled in cross-channel execution, analytics, and storytelling that drives engagement, brand affinity, and revenue growth. MBA graduate with a strong academic record (4.0/4.0 GPA) and hands-on experience managing paid media, email campaigns, and social strategy. Adept at partnering with agencies, running A/B tests, and translating performance insights into measurable improvements for full-funnel marketing objectives.…Marketing strategy professional with 3+ years of experience developing integrated campaigns and data-driven content across Google, The Walt Disney Company, and emerging brands. Skilled in cross-channel execution, analytics, and storytelling that drives engagement, brand affinity, and revenue growth. MBA graduate with a strong academic record (4.0/4.0 GPA) and hands-on experience managing paid media, email campaigns, and social strategy. Adept at partnering with agencies, running A/B tests, and translating performance insights into measurable improvements for full-funnel marketing objectives.

Oscar Guillen

Content Creator, Social Media Manager, Marketing Strategist

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Marketing strategy professional with 3+ years of experience developing integrated campaigns and data-driven content across Google, The Walt Disney Company, and emerging brands. Skilled in cross-channel execution, analytics, and storytelling that drives engagement, brand affinity, and revenue growth. MBA graduate with a strong academic record (4.0/4.0 GPA) and hands-on experience managing paid media, email campaigns, and social strategy. Adept at partnering with agencies, running A/B tests, and translating performance insights into measurable improvements for full-funnel marketing objectives.…Marketing strategy professional with 3+ years of experience developing integrated campaigns and data-driven content across Google, The Walt Disney Company, and emerging brands. Skilled in cross-channel execution, analytics, and storytelling that drives engagement, brand affinity, and revenue growth. MBA graduate with a strong academic record (4.0/4.0 GPA) and hands-on experience managing paid media, email campaigns, and social strategy. Adept at partnering with agencies, running A/B tests, and translating performance insights into measurable improvements for full-funnel marketing objectives.

Available to hire

Marketing strategy professional with 3+ years of experience developing integrated campaigns and data-driven content across Google, The Walt Disney Company, and emerging brands. Skilled in cross-channel execution, analytics, and storytelling that drives engagement, brand affinity, and revenue growth.

MBA graduate with a strong academic record (4.0/4.0 GPA) and hands-on experience managing paid media, email campaigns, and social strategy. Adept at partnering with agencies, running A/B tests, and translating performance insights into measurable improvements for full-funnel marketing objectives.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Spanish; Castilian

Fluent

English

Fluent

Work Experience

Marketing Strategy Intern at Celebration, Celebration, FL (Resorts & Central Florida)

January 1, 2025 - October 1, 2025

Delivered $2M+ in incremental revenue in Q2/Q3 FY25 by supporting room, ticket, and package offer campaign initiatives. Partnered with Disney’s internal agency to shape cross-channel creative (paid media, social, email, and streaming) and improve offer performance. Co-developed campaign learnings and creative alignment for measurable booking outcomes. Executed targeted testing and iteration to strengthen booking intent.

Account Manager at LCS, Consumer Packaged Goods

January 1, 2025 - October 1, 2025

Drove ambitious growth for global brands (Heineken, Mondelez, and Mattel) through Google Ads products aligned to customer marketing objectives. Partnered with agencies to guide national campaign implementation while managing rigorous sales goals. Owned full-funnel execution support including optimization of performance efforts across channels and targets. Conducted A/B testing on targeted email campaigns, improving booking intent and repeat guest engagement.

Marketing Strategy Intern at Celebration, Celebration, FL

January 1, 2024 - June 30, 2024

Managed social media for 435K+ followers, driving engagement and achieving 100%+ course booking growth in Q2/Q3 FY24. Co-developed FY25 content strategy aligned with brand equity and integrated campaign messaging across relevant touchpoints. Supported global email campaign execution, paid media tactics, and product launches with consistent messaging.

Social Media Strategist & Content Creator at Jonesboro, Arkansas

October 1, 2023 - December 31, 2023

Built social media strategies for small businesses, achieving 3–5% weekly follower growth on Instagram & Facebook. Leveraged polls, UGC, and video storytelling to drive engagement and strengthen brand loyalty. Produced and refined content to improve audience interaction and visibility.

Marketing Graduate Assistant at Jonesboro, Arkansas

September 1, 2020 - December 31, 2020

Produced infographics and organic content to increase visibility and engagement on LinkedIn. Collected and analyzed financial and marketing data using Excel and SPSS to support research projects.