Creative and detail-driven Graphic & Brand Identity Designer with 4+ years of experience delivering logos, visual identity systems, and marketing design for clients across fintech, hospitality, F&B, and consumer industries. Skilled at translating brand strategy into cohesive visual communication across digital and print channels. Proven in full-cycle design projects—from concept and style scape development through final delivery and brand guidelines. Adept at collaborating with stakeholders to strengthen brand recognition and audience engagement while consistently meeting business objectives.

Punsa Rasandun

Creative and detail-driven Graphic & Brand Identity Designer with 4+ years of experience delivering logos, visual identity systems, and marketing design for clients across fintech, hospitality, F&B, and consumer industries. Skilled at translating brand strategy into cohesive visual communication across digital and print channels. Proven in full-cycle design projects—from concept and style scape development through final delivery and brand guidelines. Adept at collaborating with stakeholders to strengthen brand recognition and audience engagement while consistently meeting business objectives.

Available to hire

Creative and detail-driven Graphic & Brand Identity Designer with 4+ years of experience delivering logos, visual identity systems, and marketing design for clients across fintech, hospitality, F&B, and consumer industries. Skilled at translating brand strategy into cohesive visual communication across digital and print channels.

Proven in full-cycle design projects—from concept and style scape development through final delivery and brand guidelines. Adept at collaborating with stakeholders to strengthen brand recognition and audience engagement while consistently meeting business objectives.

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Work Experience

Brand Designer at Brandsolute
January 1, 2025 - May 1, 2025
Partnered with a leading fintech brand to develop a comprehensive design system and cohesive visual identity, improving brand consistency across web, mobile, and marketing platforms. Designed product labels for a prominent Sri Lankan distillery, blending cultural authenticity with contemporary aesthetics for both local and international audiences. Produced high-impact advertising creatives for a major hotel chain, ensuring alignment with brand strategy, campaign objectives, and marketing goals across digital and print placements.
Visual Identity Designer at Digital Escapes (Pvt) Ltd
June 1, 2023 - December 1, 2024
Led logo design and end-to-end visual identity development for multiple hotels and restaurants across Sri Lanka, enhancing brand recognition and customer trust in a competitive hospitality market. Developed comprehensive brand guidelines for each client, establishing visual standards for typography, color, iconography, and marketing applications to ensure consistency across channels. Conducted in-depth client discovery sessions to align design solutions with brand ethos, target audience expectations, and business objectives, minimizing revision cycles. Tailored identities to engage both local and international audiences while maintaining full client confidentiality and professionalism throughout each project.
Logo & Visual Identity Specialist at Design Vib es Collective
July 1, 2022 - April 1, 2023
Designed logos and comprehensive visual identity systems for a diverse roster of clients, delivering brand assets that prioritize uniqueness, consistency, and long-term scalability. Managed the company’s LinkedIn and Facebook channels by creating a structured content strategy, producing social media flyers and educational design content that drove a 75% increase in page engagement and visibility. Contributed to an 80% improvement in overall social media engagement, strengthening the company’s digital footprint and brand authority in the design industry. Collaborated cross-functionally with team members to maintain consistent brand voice and visual standards across client deliverables.
Freelance Graphic Designer
August 1, 2021 - June 1, 2022
Independently managed 100+ design projects for local clients, delivering logos, visual identities, social media kits, flyers, and marketing templates to enhance brand recognition and audience engagement. Led all phases of the design workflow including client discovery, proposal development, style scape presentation, revision cycles, and final file delivery. Conducted in-depth brand consultations to develop custom creative solutions tailored to each client’s industry, audience, and business goals. Built lasting client relationships through clear communication, reliable delivery timelines, and consistently high-quality design output.

Education

General Certificate of Advanced Level (A/L) - Accounting at Rahula National School
January 1, 2015 - January 1, 2017
General Certificate of Advanced Level (A/L) - Business Studies at Rahula National School
January 1, 2015 - January 1, 2017
General Certificate of Advanced Level (A/L) - Information & Communication Technology at Rahula National School
January 1, 2015 - January 1, 2017

Qualifications

The Science of Logo Design
January 1, 2021 - July 14, 2026
Creating Brand Identity Assets
January 1, 2021 - July 14, 2026
Branding for Designers
January 1, 2021 - July 14, 2026
Brand Strategy for Designers
January 1, 2021 - July 14, 2026
Designing a Logo for a Band
January 1, 2021 - July 14, 2026
Fundamentals of Digital Marketing
January 1, 2021 - July 14, 2026

Industry Experience

Travel & Hospitality, Consumer Goods, Media & Entertainment, Professional Services