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Performance-driven Marketing, PR and Business Management graduate with 3+ years’ experience in marketing agencies, leading client accounts and delivering integrated digital campaigns across B2B and B2C. Skilled in organic and paid social strategy, content planning, performance reporting, and commercial growth-focused optimisation. Known for crafting platform-native, engaging social content (including short-form video), building strong client and stakeholder relationships, and mentoring teams. Confident leading pitches and using data insight to improve ROI, audience growth, engagement, and retention.…Performance-driven Marketing, PR and Business Management graduate with 3+ years’ experience in marketing agencies, leading client accounts and delivering integrated digital campaigns across B2B and B2C. Skilled in organic and paid social strategy, content planning, performance reporting, and commercial growth-focused optimisation. Known for crafting platform-native, engaging social content (including short-form video), building strong client and stakeholder relationships, and mentoring teams. Confident leading pitches and using data insight to improve ROI, audience growth, engagement, and retention.

Rachel Tingle

Social Media Manager, Marketing Strategist, Digital Marketer, +1

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Performance-driven Marketing, PR and Business Management graduate with 3+ years’ experience in marketing agencies, leading client accounts and delivering integrated digital campaigns across B2B and B2C. Skilled in organic and paid social strategy, content planning, performance reporting, and commercial growth-focused optimisation. Known for crafting platform-native, engaging social content (including short-form video), building strong client and stakeholder relationships, and mentoring teams. Confident leading pitches and using data insight to improve ROI, audience growth, engagement, and retention.…Performance-driven Marketing, PR and Business Management graduate with 3+ years’ experience in marketing agencies, leading client accounts and delivering integrated digital campaigns across B2B and B2C. Skilled in organic and paid social strategy, content planning, performance reporting, and commercial growth-focused optimisation. Known for crafting platform-native, engaging social content (including short-form video), building strong client and stakeholder relationships, and mentoring teams. Confident leading pitches and using data insight to improve ROI, audience growth, engagement, and retention.

Available to hire

Performance-driven Marketing, PR and Business Management graduate with 3+ years’ experience in marketing agencies, leading client accounts and delivering integrated digital campaigns across B2B and B2C. Skilled in organic and paid social strategy, content planning, performance reporting, and commercial growth-focused optimisation.

Known for crafting platform-native, engaging social content (including short-form video), building strong client and stakeholder relationships, and mentoring teams. Confident leading pitches and using data insight to improve ROI, audience growth, engagement, and retention.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Senior Social Media Specialist at Palmer Hargreaves

January 1, 2024 - January 1, 2025

Developed and optimised organic and paid social strategies for global B2B and B2C clients. Managed high-profile campaigns including Mercedes-Benz, focusing on performance analysis and KPI-driven improvements. Served as a client-facing social media expert, leading pitches and identifying growth opportunities. Produced detailed performance reports with data-driven recommendations and shaped the company social offering. Led and mentored a team of three, supporting development and performance.

Senior Social Media Manager at Abstract Design

January 1, 2024 - January 1, 2025

Designed and led integrated multi-channel marketing strategies for 6–7 B2B and B2C clients, owning end-to-end delivery and performance reporting against commercial growth objectives. Developed insight-led campaign strategies using audience segmentation and market analysis, shaping messaging frameworks and content pillars. Led creation of platform-native campaign content, including short-form video, to strengthen brand positioning and increase engagement. Analysed campaign performance against KPIs and commercial objectives, using data insight and emerging digital trends to drive optimisation and improve ROI. Collaborated with creative teams to support audience growth and brand engagement. Line-managed one team member and contributed strategic social/digital insight for new business proposals.

Social Media Lead at Cogent Elliott Group

January 1, 2023 - January 1, 2024

Developed and managed social media strategies for the company and clients across organic and paid campaigns. Created content, analysed performance, and defined KPIs to drive measurable results. Led B2B and B2C accounts across sectors including charity, automotive, FMCG, finance and consumer goods (e.g., Mitchells & Butlers, Bacofoil, GWM ORA). Worked with industry professionals and influencers to grow networks and support content shoots. Delivered a high-impact automobile brand social strategy that doubled audience, impressions and engagement in two months and generated 19M impressions in a day.

Social Media Manager at OWB

January 1, 2017 - January 1, 2022

Managed B2B and B2C client accounts across finance, automotive, property, charity, food and leisure. Led organic social campaigns to increase brand awareness, engagement and traffic, and developed SEO-optimised content strategies while executing paid campaigns. Analysed campaign performance, tracked KPIs and forecasted trends. Presented marketing content and product information verbally, via email and across digital platforms. Spearheaded high-impact national campaigns including Lloyd’s Bank #YesBusinessCan, Twycross Zoo’s rebrand and England Rugby World Cup, driving significant audience growth.

Marketing Executive at Enterprise Inns PLC

January 1, 2016 - January 1, 2017

Developed and executed marketing initiatives for Enterprise Publican Partnerships. Managed content and production of deals&ideas magazine, providing industry insights and business support for publicans. Coordinated the Enterprise Community Heroes awards event. Led marketing projects ensuring timely, budget-conscious delivery, including food partnerships and corporate charity promotions. Supported the Trade Marketing team with activities designed to drive footfall and sales.

Marketing Co-ordinator at Trinity Mirror – Regional

January 1, 2013 - January 1, 2016

Formulated brand-building and tactical marketing campaigns to drive audience growth and enhance regional brand presence. Built relationships with third-party suppliers and media partners. Crafted promotional copy communicating product insights, audience data and key marketing messages. Coordinated sales promotions and UGC projects, developed media partnerships, and set KPI/sales targets while tracking campaign effectiveness.

Education

MA Marketing at Liverpool John Moores University

January 1, 2011 - January 1, 2013

BA (Hons) Public Relations and Business Management at Liverpool John Moores University

January 1, 2008 - January 1, 2011

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Real Estate & Construction, Consumer Goods, Financial Services, Non-Profit Organization, Transportation & Logistics