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Senior Digital Marketing & Social Media Manager with 7+ years of experience driving data-driven growth across fintech, banking, real estate, fashion, and technology. Skilled in paid social, full-funnel campaign execution, product launches, influencer collaborations, content strategy, and marketing analytics. Experienced leading multi-channel marketing initiatives (Meta, Google, LinkedIn, Telegram), optimizing using GA4/Meta Pixel/UTM tracking, and building automated customer journeys with ManyChat. Proven cross-functional leadership through mentoring, KPI ownership, and executive-level reporting.…Senior Digital Marketing & Social Media Manager with 7+ years of experience driving data-driven growth across fintech, banking, real estate, fashion, and technology. Skilled in paid social, full-funnel campaign execution, product launches, influencer collaborations, content strategy, and marketing analytics. Experienced leading multi-channel marketing initiatives (Meta, Google, LinkedIn, Telegram), optimizing using GA4/Meta Pixel/UTM tracking, and building automated customer journeys with ManyChat. Proven cross-functional leadership through mentoring, KPI ownership, and executive-level reporting.

LIA SARGSYAN

PRO

Digital Marketer, Social Media Manager, Influencer Marketing Manager, +2

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Senior Digital Marketing & Social Media Manager with 7+ years of experience driving data-driven growth across fintech, banking, real estate, fashion, and technology. Skilled in paid social, full-funnel campaign execution, product launches, influencer collaborations, content strategy, and marketing analytics. Experienced leading multi-channel marketing initiatives (Meta, Google, LinkedIn, Telegram), optimizing using GA4/Meta Pixel/UTM tracking, and building automated customer journeys with ManyChat. Proven cross-functional leadership through mentoring, KPI ownership, and executive-level reporting.…Senior Digital Marketing & Social Media Manager with 7+ years of experience driving data-driven growth across fintech, banking, real estate, fashion, and technology. Skilled in paid social, full-funnel campaign execution, product launches, influencer collaborations, content strategy, and marketing analytics. Experienced leading multi-channel marketing initiatives (Meta, Google, LinkedIn, Telegram), optimizing using GA4/Meta Pixel/UTM tracking, and building automated customer journeys with ManyChat. Proven cross-functional leadership through mentoring, KPI ownership, and executive-level reporting.

Available to hire

Yerevan, Armenia

Senior Digital Marketing & Social Media Manager with 7+ years of experience driving data-driven growth across fintech, banking, real estate, fashion, and technology. Skilled in paid social, full-funnel campaign execution, product launches, influencer collaborations, content strategy, and marketing analytics.

Experienced leading multi-channel marketing initiatives (Meta, Google, LinkedIn, Telegram), optimizing using GA4/Meta Pixel/UTM tracking, and building automated customer journeys with ManyChat. Proven cross-functional leadership through mentoring, KPI ownership, and executive-level reporting.

Skills

Experience Level

Expert

Expert

Expert

Expert

Beginner

Beginner

Language

Armenian

Fluent

Russian

Advanced

English

Intermediate

Work Experience

Freelance Digital Marketing Specialist at Aranna Shin

September 1, 2023 - March 1, 2026

Developed digital marketing strategies for real estate projects. Created content strategies and social media plans alongside paid campaigns aimed at lead generation. Collaborated with designers and stakeholders to strengthen brand positioning.

Social Media Tutor at UMBA

August 1, 2021 - August 1, 2024

Delivered practical training in Social Media Marketing, Meta Ads, and content strategy. Mentored aspiring marketers on campaign planning and digital marketing best practices.

Digital Marketing Unit Head at Idram LLC

January 1, 2020 - August 1, 2026

Led digital marketing strategy for multiple fintech and banking products across the full customer lifecycle. Planned and executed integrated multi-channel campaigns across Meta, Google, LinkedIn, and Telegram, with a focus on customer acquisition, engagement, and brand awareness. Supported product launches with full-funnel marketing strategies and coordinated cross-functional teams. Managed influencer marketing collaborations with 30+ creators and agencies. Used GA4, Meta Ads Manager, and campaign analytics to optimize performance and deliver KPI/executive reporting. Designed automated customer communication journeys using ManyChat. Recruited, onboarded, mentored, and set KPI targets for a 5-person digital marketing team.

Social Media Manager at IP Marketing

November 1, 2018 - January 1, 2020

Developed social media strategies and executed digital campaigns for clients across multiple industries. Managed content planning, brand communication, and campaign execution.