Creative and detail-oriented photographer and social media manager with a strong track record producing platform-native content that captures attention and drives engagement. Experienced leading concept-to-delivery content creation for brands, agencies, and publications, with a natural instinct for the visual hooks and storytelling. Skilled at balancing creative direction with analytics and follow-through that turn engagement into real momentum.

Jelena Subotic

Creative and detail-oriented photographer and social media manager with a strong track record producing platform-native content that captures attention and drives engagement. Experienced leading concept-to-delivery content creation for brands, agencies, and publications, with a natural instinct for the visual hooks and storytelling. Skilled at balancing creative direction with analytics and follow-through that turn engagement into real momentum.

Available to hire

Creative and detail-oriented photographer and social media manager with a strong track record producing platform-native content that captures attention and drives engagement. Experienced leading concept-to-delivery content creation for brands, agencies, and publications, with a natural instinct for the visual hooks and storytelling.

Skilled at balancing creative direction with analytics and follow-through that turn engagement into real momentum.

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Work Experience

Founder / Photographer at Kind of Studio
January 1, 2023 - Present
Founded and operates an independent creative studio specializing in food, lifestyle, and commercial photography for hospitality brands and small businesses. Builds and maintains long-term client relationships through strategic brand alignment, consistent quality, and transparent communication. Leads creative and production aspects of photo projects to create brand-driven imagery for digital and print campaigns. Manages pre-production planning, art direction, set design, lighting, and post-production editing. Produces visual content featured in award-winning magazines and online publications.
Social Media Content Coordinator at Scale Hospitality Group
January 1, 2022 - January 1, 2023
Planned and executed results-driven social media content strategies for multiple brands. Developed and curated engaging content across all social media accounts while maintaining each brand’s identity. Managed social media channels consistently and produced monthly channel reports summarizing content strategy results, KPIs, and actionable insights. Ensured growth of social media channels and an engaged online audience. Worked with marketing and operations teams to achieve social media goals and successfully execute initiatives.

Education

Bachelor of Arts (Master’s oF Journalism and Media also listed, degree type not explicitly stated for both) at RYERSON UNIVERSITY
January 1, 2009 - January 1, 2013
Master of Journalism and Media (degree type inferred from text) at HAMBURG UNIVERSITY
January 1, 2014 - January 1, 2016

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Healthcare, Consumer Goods, Retail, Travel & Hospitality