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Influencer strategist with over 8 years’ experience, specializing in creator marketing and creator marketing strategy. Adaptable and experienced in both creator strategy and digital/traditional media planning, adept at managing end-to-end creator campaigns delivering authentic, high-quality content with creativity at their core. Experienced key account/brand manager across influencer teams at Publicis Groupe, responsible for a broad range of brands and deliverables, overseeing multiple campaigns and working streams simultaneously. Skilled in nurturing and maintaining creator/agent relationships and well-versed in talent contracts and negotiations.…Influencer strategist with over 8 years’ experience, specializing in creator marketing and creator marketing strategy. Adaptable and experienced in both creator strategy and digital/traditional media planning, adept at managing end-to-end creator campaigns delivering authentic, high-quality content with creativity at their core. Experienced key account/brand manager across influencer teams at Publicis Groupe, responsible for a broad range of brands and deliverables, overseeing multiple campaigns and working streams simultaneously. Skilled in nurturing and maintaining creator/agent relationships and well-versed in talent contracts and negotiations.

user1748491

Influencer Marketing Manager, Marketing Strategist, Brand Strategist, +2

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Influencer strategist with over 8 years’ experience, specializing in creator marketing and creator marketing strategy. Adaptable and experienced in both creator strategy and digital/traditional media planning, adept at managing end-to-end creator campaigns delivering authentic, high-quality content with creativity at their core. Experienced key account/brand manager across influencer teams at Publicis Groupe, responsible for a broad range of brands and deliverables, overseeing multiple campaigns and working streams simultaneously. Skilled in nurturing and maintaining creator/agent relationships and well-versed in talent contracts and negotiations.…Influencer strategist with over 8 years’ experience, specializing in creator marketing and creator marketing strategy. Adaptable and experienced in both creator strategy and digital/traditional media planning, adept at managing end-to-end creator campaigns delivering authentic, high-quality content with creativity at their core. Experienced key account/brand manager across influencer teams at Publicis Groupe, responsible for a broad range of brands and deliverables, overseeing multiple campaigns and working streams simultaneously. Skilled in nurturing and maintaining creator/agent relationships and well-versed in talent contracts and negotiations.

Available to hire

Influencer strategist with over 8 years’ experience, specializing in creator marketing and creator marketing strategy. Adaptable and experienced in both creator strategy and digital/traditional media planning, adept at managing end-to-end creator campaigns delivering authentic, high-quality content with creativity at their core.

Experienced key account/brand manager across influencer teams at Publicis Groupe, responsible for a broad range of brands and deliverables, overseeing multiple campaigns and working streams simultaneously. Skilled in nurturing and maintaining creator/agent relationships and well-versed in talent contracts and negotiations.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Beginner

Work Experience

Account Director - Influencer Strategy at Freud's Group

February 1, 2024 - February 1, 2026

Led global influencer strategy and campaigns across key social platforms. Delivered insight-led, culturally relevant activations; identified trends, creators, and opportunities to drive performance, supporting new business and thought leadership.

Senior Influencer Manager / Influencer Manager at Publicis Media (Publicis Groupe)

October 1, 2023 - February 1, 2024

Primary planner on large-scale media campaigns for 3 beauty clients, including the No. 1 cosmetics brand in the UK. Oversaw delivery of multi-channel media strategies against business goals, with planning across offline and online channels in a constantly changing landscape.

Associate Director - Influencer Strategy at elDeman UK

April 18, 2021 - May 1, 2022

Involved in influencer strategy and campaign delivery across multiple brands, focusing on audience/creator insights and culturally relevant activations across major platforms.

Senior / Planning Executive at Publicis Media Content

October 1, 2020 - May 1, 2021

Provided clients with measurable, platform-specific influencer and social media strategies aligned to business goals. Managed end-to-end campaigns in a fast-paced environment, ensuring all outputs were of high quality.