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Graphic and textile design leader specializing in brand identity, graphic tees/apparel, and allover textile print development. I manage end-to-end creative and production workflows—trend research, mood boards and color palettes, hand-drawn and digital illustration, branding and collaborations, and strike-off evaluation—working closely with design directors, merchandising, and product development partners.…Graphic and textile design leader specializing in brand identity, graphic tees/apparel, and allover textile print development. I manage end-to-end creative and production workflows—trend research, mood boards and color palettes, hand-drawn and digital illustration, branding and collaborations, and strike-off evaluation—working closely with design directors, merchandising, and product development partners.

Marco Menendez

Graphic Designer, Textile Designer, Designer, +5

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Graphic and textile design leader specializing in brand identity, graphic tees/apparel, and allover textile print development. I manage end-to-end creative and production workflows—trend research, mood boards and color palettes, hand-drawn and digital illustration, branding and collaborations, and strike-off evaluation—working closely with design directors, merchandising, and product development partners.…Graphic and textile design leader specializing in brand identity, graphic tees/apparel, and allover textile print development. I manage end-to-end creative and production workflows—trend research, mood boards and color palettes, hand-drawn and digital illustration, branding and collaborations, and strike-off evaluation—working closely with design directors, merchandising, and product development partners.

Available to hire

Graphic and textile design leader specializing in brand identity, graphic tees/apparel, and allover textile print development. I manage end-to-end creative and production workflows—trend research, mood boards and color palettes, hand-drawn and digital illustration, branding and collaborations, and strike-off evaluation—working closely with design directors, merchandising, and product development partners.

Skills

Surface Pattern Design

Experience Level

Surface Pattern Design

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Beginner

Work Experience

Graphic + Textile Design Contractor / Consultant at MTM Creates

March 15, 2024 - Present

Remote and onsite freelance graphic/textile designer and stylist for major fashion + retail and licensing companies. Collaborate with design directors and designers to ensure brand guidelines are met; develop brand-relevant graphics across multiple categories; propose on-trend graphic and textile print options aligned to seasonal brand initiatives. Style and photograph models for seasonal runway shows and support graphic/print direction for apparel and accessories.

Senior Graphic Design Artist / Manager at Kontoor Brands (Lee / Wrangler)

January 1, 2022 - December 31, 2024

Partnered with merchandising and sales to ensure licensed apparel product graphics met brand guidelines. Designed graphics across tier levels for big-box retailers including Walmart, Cavender’s, Boot Barn, and Academy Sports. Managed and delegated work to a team of 3 designers and coordinated with freelancers; set clear seasonal trend direction via visual line plans. Oversaw graphic trend direction with apparel design teams to align designs with capsules, created and presented graphic assortment decks, and collaborated with product development partners to ensure graphic files were implemented successfully. Subbed for Graphics Art Director when needed.

Senior Print and Graphics Concept Designer at VF Kipling

January 1, 2019 - December 31, 2021

Researched and conceptualized seasonal print mood stories by balancing relevant trends with brand sales history. Oversaw strike-off and bulk sample evaluation and communicated with overseas factory partners to establish color and technique execution matching the intended vision. Led print/graphic/branding vision for brand collaborations by merging, preserving, and elevating partnering brands’ visual language and code.

Lead CAD Print Designer at J.Crew

January 1, 2018 - December 31, 2019

Introduced on-trend print ideas supporting concept development with the design team. Inspired, delegated, and managed fashion print and plaid development across all men’s categories. Collaborated closely with the VP of Design and Creative Director to develop elevated color stories aligned with brand direction.

Senior Designer of Apparel Graphics and Branding at Victoria’s Secret PINK

January 1, 2015 - December 31, 2017

Managed, mentored, and leveraged a team of 7 designers. Spear-headed graphic project design and conceptualization for VS Pink store product, trims, packaging, and branding using a customer-focused lens to drive sales growth. Promoted and developed the VS Pink Graphics team by fostering an A-list team dynamic with the AVP of Graphics. Led global innovation pipelines for a competitive advantage and stronger connection to target customers; actively researched ideas via ongoing trend analysis and brand-positioning lens. Ensured branding sample evaluation maintained quality while meeting design/branding vision, and partnered with cross-functional teams for successful execution. Subbed for Senior Graphics Art Director when needed.

Print and Graphics Designer of Mens Product at Coach

November 24, 2008 - February 14, 2014

Innovated and executed development of prints and graphics for men’s product. Oversaw strike-off and sample evaluation to guarantee quality and alignment with design vision. Explored trend/print shows, art exhibits, and seminars to support trend forecasting and design inspiration. Oversaw and interpreted artist collaborations into print form, ensuring prints met design standards and alignment between artist and internal design teams.