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Multidisciplinary graphic designer and industrial design professional specializing in visual identity, brand systems, packaging, digital content, and editorial layout. I develop cohesive visual languages from concept to production with strong typography, color, composition, and layout skills across print and digital formats. I’ve led creative direction for fast-moving teams, translated strategy into polished design assets for real clients, and maintained brand consistency across touchpoints—from toolkits and signage systems to menus and consumer packaging.…Multidisciplinary graphic designer and industrial design professional specializing in visual identity, brand systems, packaging, digital content, and editorial layout. I develop cohesive visual languages from concept to production with strong typography, color, composition, and layout skills across print and digital formats. I’ve led creative direction for fast-moving teams, translated strategy into polished design assets for real clients, and maintained brand consistency across touchpoints—from toolkits and signage systems to menus and consumer packaging.

Ayesha Naveed

Graphic Designer, Brand Designer, Designer, +2

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Multidisciplinary graphic designer and industrial design professional specializing in visual identity, brand systems, packaging, digital content, and editorial layout. I develop cohesive visual languages from concept to production with strong typography, color, composition, and layout skills across print and digital formats. I’ve led creative direction for fast-moving teams, translated strategy into polished design assets for real clients, and maintained brand consistency across touchpoints—from toolkits and signage systems to menus and consumer packaging.…Multidisciplinary graphic designer and industrial design professional specializing in visual identity, brand systems, packaging, digital content, and editorial layout. I develop cohesive visual languages from concept to production with strong typography, color, composition, and layout skills across print and digital formats. I’ve led creative direction for fast-moving teams, translated strategy into polished design assets for real clients, and maintained brand consistency across touchpoints—from toolkits and signage systems to menus and consumer packaging.

Available to hire

Multidisciplinary graphic designer and industrial design professional specializing in visual identity, brand systems, packaging, digital content, and editorial layout. I develop cohesive visual languages from concept to production with strong typography, color, composition, and layout skills across print and digital formats.

I’ve led creative direction for fast-moving teams, translated strategy into polished design assets for real clients, and maintained brand consistency across touchpoints—from toolkits and signage systems to menus and consumer packaging.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Editorial Illustration

Expert

3D Model

Intermediate

Blender

Intermediate

Language

English

Fluent

Urdu

Fluent

Work Experience

Brand Designer at PLOT by Saheefa Jabbar Khattak

January 1, 2026 - December 31, 2026

Developed the complete brand identity for PLOT, including a full visual system aligned with brand personality, audience positioning, and dining experience. Designed the complete menu suite (food, drinks, seasonal specials) with typographic hierarchy, layout structure, and visual tone for a premium on-table experience. Produced a signage system for interior wayfinding, exterior fascia, promotional displays, and environmental graphics. Created a brand toolkit and guidelines covering logo usage, color palette, typography system, photography direction, tone of voice, and application rules. Delivered production-ready print and digital assets while coordinating with vendors for physical outputs and accurate specifications.

CMF & Branding Apprentice at Studio Sapuri

April 1, 2024 - August 31, 2024

Developed the complete visual identity for BareezeMan’s skincare line under the creative lead’s direction, including logo, color palette, typography system, packaging graphics, and digital brand assets. Produced social media content and animated brand assets, along with 2D packaging layouts and print-ready files for product launch across multiple formats. Coordinated with vendors and the product engineer to ensure accurate production of physical packaging, managing file handoff and print specifications. Worked across Illustrator, Photoshop, and 3D mockup tools to deliver production-ready outputs within client timelines.

Industrial Design Director at Fann e Tameer

June 1, 2023 - Present

Leads visual direction and editorial design for Pakistan’s first national design platform, overseeing creative output across digital and print channels for a team of four. Develops mood boards, visual narratives, layout systems, and graphic assets to communicate design concepts to collaborators and public audiences. Manages a structured archive of design files and publications to maintain visual consistency and brand coherence across touchpoints. Tracks local and global design trends and brings relevant references into the platform’s editorial direction.

Industrial Design Intern at Takhleeq

March 1, 2023 - May 31, 2023

Created graphic design assets and social media content and contributed to the visual design of children’s educational books in collaboration with a senior designer. Developed layouts, illustrations, and typographic treatments suited to a young audience, incorporating feedback across multiple revision rounds.