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AI Search & Organic Visibility Strategist with 25+ years of enterprise and scale-up leadership in organic growth. I help organizations integrate traditional SEO with AI-driven and generative search systems to build resilient, multi-surface visibility beyond classic search. Creator of the Generic Engine Optimization (GEO) framework and diagnostic platforms (AI Visibility Inspector, NovaX). I translate emerging search behavior into measurable business outcomes through real-world experiments, governance, and cross-functional transformation across multiple markets.…AI Search & Organic Visibility Strategist with 25+ years of enterprise and scale-up leadership in organic growth. I help organizations integrate traditional SEO with AI-driven and generative search systems to build resilient, multi-surface visibility beyond classic search. Creator of the Generic Engine Optimization (GEO) framework and diagnostic platforms (AI Visibility Inspector, NovaX). I translate emerging search behavior into measurable business outcomes through real-world experiments, governance, and cross-functional transformation across multiple markets.

Ivica Srncevic

AI Strategy Consultant, SEO Expert, Web Developer, +2

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AI Search & Organic Visibility Strategist with 25+ years of enterprise and scale-up leadership in organic growth. I help organizations integrate traditional SEO with AI-driven and generative search systems to build resilient, multi-surface visibility beyond classic search. Creator of the Generic Engine Optimization (GEO) framework and diagnostic platforms (AI Visibility Inspector, NovaX). I translate emerging search behavior into measurable business outcomes through real-world experiments, governance, and cross-functional transformation across multiple markets.…AI Search & Organic Visibility Strategist with 25+ years of enterprise and scale-up leadership in organic growth. I help organizations integrate traditional SEO with AI-driven and generative search systems to build resilient, multi-surface visibility beyond classic search. Creator of the Generic Engine Optimization (GEO) framework and diagnostic platforms (AI Visibility Inspector, NovaX). I translate emerging search behavior into measurable business outcomes through real-world experiments, governance, and cross-functional transformation across multiple markets.

Available to hire

AI Search & Organic Visibility Strategist with 25+ years of enterprise and scale-up leadership in organic growth. I help organizations integrate traditional SEO with AI-driven and generative search systems to build resilient, multi-surface visibility beyond classic search.

Creator of the Generic Engine Optimization (GEO) framework and diagnostic platforms (AI Visibility Inspector, NovaX). I translate emerging search behavior into measurable business outcomes through real-world experiments, governance, and cross-functional transformation across multiple markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Croatian

Fluent

English

Fluent

Russian

Fluent

Ukrainian

Intermediate

Czech

Intermediate

Work Experience

Founder & AI Search Strategist at Independent Platforms (Srna SEO, ThaiHUB)

February 1, 2025 - Present

Designed and developed independent digital platforms as R&D infrastructure for next-generation search strategies. Built and scaled authority platforms using content clustering, entity-based optimization, and GEO principles. Developed and applied the AI Visibility Inspector to measure performance in generative search environments and achieved early dominance in AI-generated results in competitive niches. Established real-world validation systems to transition from traditional SEO to AI-native visibility models, using continuous test–analyze loops to detect search behavior trends before market-wide adoption.

Global Head of SEO - Atlas Copco Group (Industrial Tools Division) at Atlas Copco Group

February 1, 2024 - February 1, 2026

Led global SEO strategy across 120+ markets, aligning organic visibility with enterprise-level business objectives and future search behavior. Introduced GEO principles into enterprise digital strategy to prepare for AI-driven discovery systems. Built scalable governance frameworks across four divisions and 15+ customer centers and aligned marketing, product, and development teams around unified organic growth systems.

SEO Manager – EMEA at Adecco Group

July 1, 2021 - January 31, 2024

Owned and executed global SEO strategy across multiple markets for one of the world’s largest HR and staffing organizations. Doubled website traffic across key EMEA markets, improving lead generation. Built scalable reporting systems and strategic frameworks adopted by regional teams. Led cross-functional collaboration between marketing, development, and external partners, delivering consistent growth through structured content systems and technical optimization.

SEO Manager at Portugal Homes – Harland & Poston Group

September 1, 2019 - July 1, 2021

Transformed SEO into a primary acquisition channel for a high-growth real estate business. Increased organic traffic by 3,000% and scaled revenue 5x. Built and executed full SEO strategy across multiple company websites, establishing strong authority positioning in a competitive real estate market. Integrated technical SEO, content strategy, and performance optimization into a unified growth system.

SEO Product Owner at Design Wizard

May 1, 2017 - January 31, 2018

Owned end-to-end SEO strategy for a SaaS platform, aligning SEO initiatives with product and marketing objectives. Improved discoverability and organic performance across core product areas.

Digital Marketing Manager at Richesse j.d.o.o.

May 1, 2011 - December 31, 2016

Delivered integrated digital marketing and SEO strategies across multiple industries. Managed client relationships, execution, and performance delivery.

Senior SEO Specialist at DPS d.o.o.

April 1, 2005 - April 1, 2011

Developed deep expertise in technical SEO, site architecture, and search optimization. Delivered early-stage SEO strategies during formative industry years.