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I lead unified creative direction and strategic brand positioning for brands speaking to the outdoor and active lifestyle consumer. I translate brand values, customer needs, and market trends into a distinct visual identity that’s immediately recognizable at a glance and across every touchpoint. My approach bridges creative strategy with product and tactile design integration, ensuring the brand story is baked into packaging, industrial design, and marketing messages. Through integrated omni-channel brand experiences, I help brands cut through generic marketing with a definitive, unyielding voice and measurable growth.…I lead unified creative direction and strategic brand positioning for brands speaking to the outdoor and active lifestyle consumer. I translate brand values, customer needs, and market trends into a distinct visual identity that’s immediately recognizable at a glance and across every touchpoint. My approach bridges creative strategy with product and tactile design integration, ensuring the brand story is baked into packaging, industrial design, and marketing messages. Through integrated omni-channel brand experiences, I help brands cut through generic marketing with a definitive, unyielding voice and measurable growth.

Dustin Butcher

Brand Strategist, Creative Director, Marketing Strategist, +2

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I lead unified creative direction and strategic brand positioning for brands speaking to the outdoor and active lifestyle consumer. I translate brand values, customer needs, and market trends into a distinct visual identity that’s immediately recognizable at a glance and across every touchpoint. My approach bridges creative strategy with product and tactile design integration, ensuring the brand story is baked into packaging, industrial design, and marketing messages. Through integrated omni-channel brand experiences, I help brands cut through generic marketing with a definitive, unyielding voice and measurable growth.…I lead unified creative direction and strategic brand positioning for brands speaking to the outdoor and active lifestyle consumer. I translate brand values, customer needs, and market trends into a distinct visual identity that’s immediately recognizable at a glance and across every touchpoint. My approach bridges creative strategy with product and tactile design integration, ensuring the brand story is baked into packaging, industrial design, and marketing messages. Through integrated omni-channel brand experiences, I help brands cut through generic marketing with a definitive, unyielding voice and measurable growth.

Available to hire

I lead unified creative direction and strategic brand positioning for brands speaking to the outdoor and active lifestyle consumer. I translate brand values, customer needs, and market trends into a distinct visual identity that’s immediately recognizable at a glance and across every touchpoint.

My approach bridges creative strategy with product and tactile design integration, ensuring the brand story is baked into packaging, industrial design, and marketing messages. Through integrated omni-channel brand experiences, I help brands cut through generic marketing with a definitive, unyielding voice and measurable growth.