Available to hire
Marketing and communications professional with 5+ years of experience building content strategies, managing multi-platform social media accounts, and executing marketing campaigns that grow audiences and drive engagement.
Known for data-driven decision-making, strong brand-consistent storytelling, and hands-on expertise across Meta, Canva, Adobe Creative Cloud, MailChimp, and Sprout Social—along with community engagement and stakeholder-focused communications.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Work Experience
Community Engagement and Communications Specialist at AECOM, Region of Peel (Flow | Central Brampton Program)
June 1, 2025 - PresentLead stakeholder engagement, consultation, and communications strategy for 8+ concurrent infrastructure projects affecting 10,000+ residents and businesses as primary point of contact. Develop and execute integrated project communications/content plans, including messaging strategy, audience segmentation, multi-channel planning (including social media), and construction-phase communications (key messaging, councillor briefings, construction notices, and presentations). Plan and facilitate public open houses and community consultations, presenting updates, capturing feedback, managing inquiries, and documenting outcomes for client reporting. Propose and execute paid and organic social media campaigns in partnership with the Region of Peel communications team; delivered 300,000+ combined impressions and drove 40+ attendees to a public open house on a $500 ad budget. Oversee brand governance and visual identity across internal and public-facing materials, ensuring adherence to brand guide
Community Engagement Coordinator at STRABAG (ATC2 Project)
March 1, 2024 - June 1, 2025Shoot, edit, and produce organic social media content (photos, videos, infographics) for STRABAG and Metrolinx channels, managing a content calendar aligned to project milestones. Safeguard brand consistency across two distinct corporate identities by reviewing public-facing and internal materials for alignment with each organization’s visual and messaging standards. Plan and execute 25+ annual public-facing events (community meetings, information sessions, pop-ups, site visits, open houses, workshops) totaling 1,000+ attendees while meeting contract obligations. Partner with cross-functional project teams to develop engagement strategies including weekly client email updates and graphic-supported construction notices and event promotion. Create and deliver stakeholder/community presentations, including bi-weekly communications working group sessions for engagement performance, real-time issue resolution, and construction updates. Build and maintain relationships with residents, busi
Lead Social Media Coordinator (Sole Social Media Manager) at Canadian Association of Medical Aesthetics
May 1, 2023 - March 1, 2024Own content creation and social media management strategy across six business accounts, designing graphics and reels, writing captions, and maintaining cohesive on-brand posting cadence across platforms. Grow followers by 35% across accounts within six months using targeted content strategy, audience analysis, and community engagement. Collaborate with sales and operations teams to plan and launch integrated social media campaigns to improve brand visibility and customer interaction. Manage community engagement by responding to inquiries and comments within 24 hours to strengthen reputation and customer satisfaction. Research platform algorithm changes and industry trends to adapt content strategy and maintain relevance. Increase lead generation by 40% through Meta advertising campaigns using high-performing creative assets.
Community Outreach and Marketing Coordinator (EarlyON Department) at Malton Neighbourhood Services
August 1, 2022 - May 1, 2023Create and schedule social media content, driving monthly 2% follower growth and stronger engagement across channels. Plan and lead community outreach events including pop-up information tables in high-traffic locations to build awareness of government-funded programs and strengthen community connections. Execute the annual outreach work plan, overseeing design, distribution, and promotion of public service announcements, program calendars, and event marketing materials. Run direct and digital marketing campaigns across email, social media, and print to communicate program information to targeted audiences. Rebrand the quarterly newsletter into a visually refreshed email campaign distributed via MailChimp, improving open rates by 20% and increasing program attendance.
Marketing Assistant (Summer Contract) at AEC Daily
May 1, 2021 - August 31, 2021Develop and implement a new digital content strategy for social media platforms to improve post engagement and client satisfaction. Research U.S. and Canadian licensing procedures and present findings to the CEO and cross-departmental teams to support marketing and compliance planning. Provide administrative support across marketing and licensing initiatives including data organization, reporting coordination, and cross-departmental communication.
Education
Bachelor of Commerce (Major in Marketing Management; Minor in Human Resources Management) at University of Guelph
January 1, 2018 - April 1, 2022Qualifications
Industry Experience
Government, Real Estate & Construction, Healthcare, Media & Entertainment, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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